Creating the Right ?Viral Reputation?

Unless you are brand new to business, or have been under a rock for quite some time - one key marketing technique (which isn't new) - is called 'Viral'.Based on the word 'virus' - viral marketing or viral business simply means it 'spreads' like a virus.The roots of online viral... Read More

When a Customer Has Done Everything to Get Your Goat

You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do.So, why is it that every once in a while there's a customer who insists on totally,... Read More

Does Your Customer Talk Back To You?

What is your customer saying about you? Do you really know? Does your customer really know who you are?If you don't know what your customer thinks about you, your business, your product and your services, then you might as well close shop!A customer is the lifeblood of every business and... Read More

CRM = Customers (dont) Really Matter

CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life.But as with all good technology, it hasn't actually brought the sales teams, marketing departments,... Read More

Outsourcing: The Unspoken Costs

Outsourcing seems to be the new-new thing and approximately 50% of our major corporations are doing it. What are the costs? The benefits? And what skills need to be managed in order to make it work optimally?Let's get a clear understanding of what we mean by outsourcing: it's the shifting... Read More

First Contact: The Source of Customer Loyalty

With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless, author Jeffrey Gitomer contends the real solution is shifting the paradigm away from customer service to customer... Read More

Should I Have My Company Mystery Shopped?

I wish I had a nickel for every time someone said to me, "Oh, you do Mystery Shopping; I always wanted to do that!" I think most people do find the thought of posing as a customer and reporting back on how they were treated, rather intriguing. But there is... Read More

Absence Makes the Heart Grow Fonder

However, in the world of business, this clich? may not necessarily be true. Sometimes it can be more like 'Out of Site, Out of Mind'.Your existing clients are your most important business assets. They are already aware of the exceptional products or services that you provide and you have already... Read More

What Do They Want Anyway?

You want customers. I want customers. We all want customers. And traffic alone is not enough. We need "interested" customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?.... and how can I get them to buy?Instead of concentrating on the... Read More

Your Actions Tell Your Clients How You Expect To Be Treated

There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth of this statement is as evident as the clothes you wear.So, if you don't... Read More

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Moments That Matter

Many years ago, I was a first year apprentice assigned... Read More

10 Customer Service Quality Statements to Measure up Against

It might sound quick and simple, to say how well... Read More

The Importance of Good Customer Service

Do you have good customer service? Even for your free... Read More

Customers Who Rave About You and Your Service

According to customer service studies by marketing gurus of the... Read More

Customer Service, Italian Style

Nowadays, we complain nearly all of the time about how... Read More

A New Way To Handle Complaints, Or Is It?

What a lot of money we have been wasting on... Read More

Creating the Right ?Viral Reputation?

Unless you are brand new to business, or have been... Read More

Customer Service For Huge Profits

Customer service is the most vital asset for Business either... Read More

Adjustment DENIED

It's just a simple thing ? I bought a new... Read More

Putting The Service Back In Customer Service

The future of customer service is here. Technology has made... Read More

CRM For Beginners ? Customer Relationship Management Basics

In order to maintain a successful business, the business must... Read More

Sales Marketing: 10 High Impact Ways To Improve Your Customer Service

If you want to last a long time in business... Read More

Identify Your Silent Customer Service Message

With the growing number of people in every business sector,... Read More

What You Need to Know About CRM

1. It's all about the customer. Some companies focus too... Read More

Responding to Complaints

It's possible that in the course of your business dealings,... Read More

Complaining Consumers

The salesman's job is to be well informed; extremely well... Read More

And The Difference is... Attitude

I returned a rental car at an airport yesterday. As... Read More

One Critical Question to Ask Yourself Every Day

What happened to the old saying, the customer is always... Read More

Five Tips to Calm Cranky Customers

1. Tis the SeasonRecognize that everyone is frazzled during the... Read More

Clients?Do You Really Need Them?

Running a successful business takes a lot of energy and... Read More

Is Your Food Establishment Clean?

Is your restaurant, bar or hotel clean? I mean really... Read More

Whats Love Got To Do With It?

Customer Loyalty, we all want it. Don't we?Some people say... Read More

Difficult Customers - Theres No Such Thing

A couple of years ago I had a call from... Read More

4 Customer Service Mistakes Companies Should Avoid Making

1) Being placed on hold endlessly. Don't you just love... Read More

Marketing as a Spiritual Practice

"Marketing as a spiritual practice." It sounds contradictory ? how... Read More