Develop Loyal Customers for a Lifetime ? part 2 (11 ? 20)

Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service.These second ten tips... Read More

3 Special Benefits Every Customer Wants

Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.1. Fast ResultsProspective customers may take a long time deciding whether or not they will buy from you. But... Read More

The Sellers Creed

I will not make sales. I will make Customers.I will target the heart of my Customer. Never their wallet.My Customer is the lifeblood of my business.Though I may sell my Customers what they want, I will deliver what they need and make their lives better.Courtesy and Service are cornerstones of... Read More

Making Customer Satisfaction Surveys Work

Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking... Read More

Why Passenger Surveys are a Transport Operators Best Friend

Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at... Read More

Raising The Bar For Online Magazine Subscription Services And Customer Service

After years of flying below the radar in the magazine subscription service arena online, MagMall.com is gaining traction real fast. In December, the subscription retailer relaunched it's once relatively boring (though clean) site with the express intent of competing more effectively against its rivals. Key to the makeover is allowing... Read More

Is Your CRM (Customer Relationship Management) System Doomed To Fail?

"Right, People. Let's blast out that mail campaign we've been planning for so long."It's time to put your trusty CRM software to work; to let it earn its keep. You run a search of people and companies you want to target.You soon realize something's wrong when your list is far... Read More

The Marvelous World of Metaphors

Recognize metaphors from every angle and round up more insight into your own innovation. Nobody can do it better than you can!A metaphor is a figure of speech in which a word or phrase that means one thing is used to describe an object or ideas to which it is... Read More

4 Myths about Customer Value

The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care-add any high sounding word with -customer- preceding or succeeding that word and you have a new... Read More

More Customers - Watch those Little Things

Two situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK.The LaptopI have a laptop which is under warranty - 5 working day turnaround they said when I rang them about a power problem. Efficient and effective they were... Read More

In The News:

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Transforming Disgruntled Customers into Your Biggest Advocates

"I am writing to complain about the widget I bought... Read More

Listening to Customers - 5 Tips

In a strange juxtapositioning of articles, this month's UK '... Read More

Whats Love Got To Do With It?

Customer Loyalty, we all want it. Don't we?Some people say... Read More

Breaking the Ice and Winning Over the Client!

Wherever you turn these days you'll find articles covering every... Read More

Hook Me Up With A Human

Oh, what has happened to the carbon-based organizational interface? Many... Read More

Quality vs. Quantity

There is a battle in Call Centers. The teams are... Read More

CEM Can Improve Customer Loyalty

'A 5 percent increase in customer retention increases profits by... Read More

CRM = Customers (dont) Really Matter

CRM was supposed to bring companies closer to their clients.... Read More

Listen to Suggestions

If you are up to your ears in a stressful... Read More

A White Paper: Profiting with Kindness

In 2002, there wasn't much interest for Kindness in business,... Read More

Responding to Complaints

It's possible that in the course of your business dealings,... Read More

Develop Loyal Customers for a Lifetime ? part 2 (11 ? 20)

Traditional marketing strategies encourage business owners to continually grow their... Read More

Listening: The Foundation of Communication

Listening is the #1 communication skill for leadership, selling, customer... Read More

CRM For Beginners ? Customer Relationship Management Basics

In order to maintain a successful business, the business must... Read More

Client Appreciation - It Means Everything!

Want to know the secret for keeping your clients forever?... Read More

8 Critical Steps to Establish a Customer Service Culture

"Every company's greatest assets are its customers, because without customers... Read More

Whats The Customer Service Buzz About Your Business?

If you're a regular reader of my column you know... Read More

Post Office, Incredible Lady Postmaster

There are two Post Offices that I routinely visit. One... Read More

Is Your CRM (Customer Relationship Management) System Doomed To Fail?

"Right, People. Let's blast out that mail campaign we've been... Read More

Why Passenger Surveys are a Transport Operators Best Friend

Public transport operators who already use passenger surveys may not... Read More

Debt Elimination Scam

May people these days have a problem with mounting debt.... Read More

Retail Store U-Scan Machines: Self-Serve or Voluntary Part Time Job?

Do many of us realize that we are working an... Read More

Doors by Catering to Your Clients

Clients? they are the most important influence in the success... Read More

Dont Work with Jerks: How to Recognize a Difficult Client Early

Five minutes into the call I knew this client was... Read More

11 Ways to Get What You Want - Be a Clever Customer!

We all want great service, whether we are buying our... Read More