Develop Loyal Customers for a Lifetime ? part 2 (11 ? 20)

Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service.These second ten tips... Read More

3 Special Benefits Every Customer Wants

Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.1. Fast ResultsProspective customers may take a long time deciding whether or not they will buy from you. But... Read More

The Sellers Creed

I will not make sales. I will make Customers.I will target the heart of my Customer. Never their wallet.My Customer is the lifeblood of my business.Though I may sell my Customers what they want, I will deliver what they need and make their lives better.Courtesy and Service are cornerstones of... Read More

Making Customer Satisfaction Surveys Work

Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking... Read More

Why Passenger Surveys are a Transport Operators Best Friend

Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at... Read More

Raising The Bar For Online Magazine Subscription Services And Customer Service

After years of flying below the radar in the magazine subscription service arena online, MagMall.com is gaining traction real fast. In December, the subscription retailer relaunched it's once relatively boring (though clean) site with the express intent of competing more effectively against its rivals. Key to the makeover is allowing... Read More

Is Your CRM (Customer Relationship Management) System Doomed To Fail?

"Right, People. Let's blast out that mail campaign we've been planning for so long."It's time to put your trusty CRM software to work; to let it earn its keep. You run a search of people and companies you want to target.You soon realize something's wrong when your list is far... Read More

The Marvelous World of Metaphors

Recognize metaphors from every angle and round up more insight into your own innovation. Nobody can do it better than you can!A metaphor is a figure of speech in which a word or phrase that means one thing is used to describe an object or ideas to which it is... Read More

4 Myths about Customer Value

The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care-add any high sounding word with -customer- preceding or succeeding that word and you have a new... Read More

More Customers - Watch those Little Things

Two situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK.The LaptopI have a laptop which is under warranty - 5 working day turnaround they said when I rang them about a power problem. Efficient and effective they were... Read More

In The News:

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We Got It Wrong: Never Under Promise & Over Deliver

You know how it is, you believe something for so... Read More

Increase Sum in Your Check Account with Follow-Ups

We'll be examining what makes follow up to prospects/customers so... Read More

4 Customer Service Mistakes Companies Should Avoid Making

1) Being placed on hold endlessly. Don't you just love... Read More

Passing the After-Sales Test

Some time ago a major UK food retailer decided to... Read More

Dont Eliminate The Middle Man - Add One

Today, there are situations when we actually add a "middle... Read More

Marketing as a Spiritual Practice

"Marketing as a spiritual practice." It sounds contradictory ? how... Read More

Is your Online Business Customer-Friendly?

Customer service is increasingly seen as one of the most... Read More

Creating the Right ?Viral Reputation?

Unless you are brand new to business, or have been... Read More

Keeping Clients Happy Keeps them Coming Back

Whether you are a seasoned small business professional, or you... Read More

How To Boost Your Bottom Line With Two Little Words

I hate to sound like one of those cheesy get-rich-quick... Read More

And The Difference is... Attitude

I returned a rental car at an airport yesterday. As... Read More

A New Way To Handle Complaints, Or Is It?

What a lot of money we have been wasting on... Read More

If Everyone Thinks They Give Good Service, Why Do We As Customers Think Its Poor!

First of all let's look at what customer service is... Read More

Debt Elimination Scam

May people these days have a problem with mounting debt.... Read More

Under Promise & Over Perform: The Art of Managing Customer Expectations

I'll always feel warmly about Conrad's restaurant, in Glendale, California.On... Read More

Automating Your Customer Support

My regular readers will know that one of the things... Read More

Is Your Food Establishment Clean?

Is your restaurant, bar or hotel clean? I mean really... Read More

A White Paper: Profiting with Kindness

In 2002, there wasn't much interest for Kindness in business,... Read More

Whats The Customer Service Buzz About Your Business?

If you're a regular reader of my column you know... Read More

Stand Out in Business the Write Way

When was the last time you received a handwritten note... Read More

Renewing Customer Loyalty

Every business loses customers, but not many do much about... Read More

What Every Manager Should Know About How to Win the Loyalty of Customers

Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers... Read More

Small Business Customer Service Can Work Against You

Is the special treatment you designed specifically to keep customers... Read More

Have You Hugged a Customer Today?

It all started a couple of weeks ago when a... Read More

All of the World of Business Is a Stage

One of the basics of acting taught to me in... Read More