Drug testing

Are You Giving Your Customers Enough Reasons To Return To Your Business?

Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis.

To compete in today's global marketplace you need to stand out from the crowd - be better than your competitors, be faster than your competitors and, more importantly -

BE MORE MEMORABLE THAN YOUR COMPETITORS!

Your success in business depends upon your ability to change.

Customers in 2003 are more demanding, more intelligent, and have more choices than ever before when it comes to where they spend their money and how often they spend it. Wouldn't you rather it was your business and not your competitor's?

You need to work smarter, not harder, and devote your time and energy on the things that count....

Building greater customer loyalty that will grow your business 24 hours a day, 7 days a week...even while you sleep.

Become important in your global marketplace and you will be rewarded by being at the forefront of your customers' minds and receiving endless referrals to your business.

Create a memorable experience in the minds of your prospects and customers and you will benefit for a lifetime.

If you want to make a second, third, fifth and twelfth sale you must create an incredible customer service experience that your customers will talk about forever.

The quality of your customer service will be remembered long after the price they paid is forgotten.

If you want to drastically increase your number of visitors to customers and your customers to ongoing repeat customers you need to make contact with them as often as possible.

Marketing gurus tell us that if you are not in touch with your customers every six weeks they're not really your customers, but people who your competitors are continually trying to lure away from you and your business.

WHOSE POCKETS DO YOU WANT YOUR CUSTOMERS TO FILL...YOURS OR YOUR COMPETITORS?

Create a point of difference that is so original that sets you apart from your competitors your customers wouldn't dream of doing business with anyone else.

If your customers don't see you as being different from your competition they will always make their buying decision based on price alone

Send The Right Message To Your Marketplace!

Follow up is one of the most critical elements of any business. It is vital to follow up at all times: your prospects, your customers, your affiliates.

Did you know on average it takes 7-12 follow ups for a person to buy from you so you MUST contact them regularly on an ongoing basis.

Look at these alarming statistics provided by the National Sales Association:

  • 2% of sales are made on 1st contact.

  • 3% of sales are made on 2nd contact.

  • 5% of sales are made on 3rd contact.

  • 10% of sales are made on 4th contact.

  • 80% OF SALES ARE MADE ON 5TH-12TH CONTACT.
The three areas of follow up are:

(1) PROSPECTS

Offer a free report, training course, ebook or newsletter so you can keep contact with those who don't buy on the first visit.

(2) CUSTOMERS

By keeping in constant touch with your customers you'll create so many happy and satisfied customers they will refer you to their friends. Happy customers are informed customers, less likely to ask for a refund and more likely to buy from you again.

(3) AFFILIATES

If you want income-producing affiliates you must give them the latest tips, techniques, training and motivation with constant follow up.

Once your business grows there's no way you can follow up with your prospects, customers and affiliates by hand so you MUST set up your automated system from the beginning or as soon as you can.

*****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU*****

Thankfully in recent times companies have become aware of how important client follow up is and they have created autoresponders (automatic messages/emails) for this purpose to put your business on autopilot.

TIP: Avoid using free autoresponders as they usually include advertising for other people's products (sidetracking people away from your offer and helping you to look unprofessional. Remember, in business how you are perceived by your customers means everything!)

Once your system is in place you fill it with the emails that will go out automatically once someone subscribes or is subscribed automatically!

SAMPLE FOR PROSPECTS:-

  • Message (1) Free information you promised (immediate delivery)

  • Message (2) More great information about the initial product (one day after message 1)

  • Message (3) Mix in information about your product with free information (one day after message 2)

  • Message (4) Start to sell your product while giving more information (one day after message 3)

  • Message (5) More free information and how they will benefit from buying your product or service (one day after message 4).
SAMPLE FOR CUSTOMERS:-
  • Message (1) Thank them for their order and let them know they can contact you if they need any help (immediate delivery)

  • Message (2) Thank them again and give them a free bonus (one day after message 1)

  • Message (3) Send a short note to say you are offering them another free bonus and ask how they are enjoying the product (seven days after message (2)

  • Message (4) Send a short note saying you hope they are enjoying the product and that you thought they might be interested a complimentary product....(seven days to one month after message (1)
If you haven't got autoresponders in place it's not too late. Give your customers a reason to return to your business by keeping in contact with them and you'll be am*zed at the results you'll achieve. Have fun!

About The Author

Copyright 2003. All Rights Reserved. Karin Manning. Karin is the publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit http://www.reprintrights4u.com and fill out the popup on entry with details of your ePackage & bonus newsletter subscription & free gifts.

karin@reprintrights4u.com

limousine chicago service
In The News:

8 Critical Steps to Establish a Customer Service Culture

"Every company's greatest assets are its customers, because without customers... Read More

Cheap To Keep

You've heard it all before when it comes to stats... Read More

What Every Employee Should Know About Putting Positive Phrases Into Customer Service

If you were a customer on the telephone with a... Read More

Communicating for Profit and Customer Satisfaction

The President of a 200+ store division of a major... Read More

Tips for Curing Bad Customer Service

Bad customer service is everywhere these days - unmanned front... Read More

Making the Connection: Customer Relationships That Build Your Business

Have you ever wondered why you often find a coupon... Read More

Ten Ways to Help You Improve Your Customer Service

1. Stay in contact with customers on a regular basis.... Read More

I Wont Tell My Lawyer but I Will Tell You

A general counsel of a large international consulting firm told... Read More

In the Villa of the Sick Cat -- A Lesson in Customer Care

If you're a pet owner, you know the stress of... Read More

Proofs of Delivery and Logistics: Speeding Throughput and Avoiding Pitfalls

It should be a straightforward business scenario: making sure that... Read More

The Reality of Customer Service in America and Best Efforts in Franchising, We Can Do Better

Yesterday I went to buy a sandwich at a franchised... Read More

The History of CRM -- Moving Beyond the Customer Database

Customer Relationship Management (CRM) is one of those magnificent concepts... Read More

Customer Service Consultants

When all else fails in your company to meet the... Read More

RETAIL GREETERS: Sales Builders or Customer Turnoff?

Do you need greeters or should you avoid them? That... Read More

Moments That Matter

Many years ago, I was a first year apprentice assigned... Read More

Stand Out in Business the Write Way

When was the last time you received a handwritten note... Read More

Doors by Catering to Your Clients

Clients? they are the most important influence in the success... Read More

Dealing with Disgruntled Customers

No matter how hard you try, in business you simply... Read More

Service Equals Performance Equals Service

Service can be described as a "performance" of some kind... Read More

How to Succeed in Business Without Compromising Your Integrity

I spent some twenty years in the corporate world, for... Read More

The Death of the Loyal Customer

One of my classes in management focused on the repeat... Read More

What You Need to Know About CRM

1. It's all about the customer. Some companies focus too... Read More

To Complain and Win! - My Personal Recipe

Prime directive: Make sure your claim is reasonable! Otherwise, forget... Read More

Client Appreciation - It Means Everything!

Want to know the secret for keeping your clients forever?... Read More

Carpet Cleaning in Surrey

Like any business, carpet and upholstery cleaning requires excellent customer... Read More

street light fixtures led manufacturer usa Pete's produce ..