Drug testing

Clients... and 38 ways to communicate with them

As Alan Weiss (guru to the savvy consultant) says:

"It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough. If there is anyone anywhere who has ever sent you a check for your services and with whom you haven't communicated in the past 6 months, then you will never reach your growth potential. The secret is simple: Establish an ongoing dialogue with clients. In the worst case, a monologue will do."

You don't get business you don't ask for. You don't get remembered if you don't keep in your clients' minds.

But how can you keep your name on the tip of their tongues?

Here's 38 ways:

Print:

Letters; brochures; newsletters; article reprints; job aids and checklists; posters and sayings; cartoons; testimonials and examples of completed assignments.

Phone

Calls to 'stay in touch'; a 1800 (or 800 in USA) number and hot-line help to encourage use; information relayed on meetings or events of interest; reminders of long-term follow-up responsibilities and dates; introductions to third parties (that is, customers for your client).

Events

Interviews with the client for industry journals; attendance at industry and professional meetings that the client attends; hosting periodic conferences on topics of interest; acting as an intermediary with other clients for mutual learning.

Internet

Web page updates and additions; 'password' website reserved for clients; regular email contact; branding in your email signature file; email with ideas and suggestions; references and/or hyperlinks to relevant sites; a chat room on your website; an extranet

Personal

Visits to the client without any particular agenda; entertaining key clients; sending holiday cards or gifts (as permitted); participating in mutual charity events and fund-raisers; seeking out common community and social events; sending "I'll be in the area" cards.

Other

Co-authoring articles with the client; sending fax messages and information; advertising in industry publications the client reads; exhibiting at trade shows that key clients will attend; asking the client to help you as a critiquer, advisor, editor, etc.; inviting the client to be on your advisory board; breakfast or lunch meetings you sponsor on relevant topics.

Obviously, not all of these methods will lend themselves to your own business. But I am amazed and ashamed that there are so many more ways I can be keeping in contact with my clients than I currently am.

What might be useful is to compile a Communications Strategy for each of your clients, utilising a checklist of the most appropriate of these methods for each individual client.

When you match consumer psychology with effective communication styles you get a powerful combination. Lee Hopkins can show you how to communicate better for better business results. At Hopkins-Business-Communication-Traini ng.com you can find the secrets to communication success.

limousine chicago service
In The News:

At Your Service: The Ten Commandments of Great Customer Service!

Customer service is an integral part of our job and... Read More

How To Use Your Current Customers

Jay instructed a customer of his to offer a rare... Read More

Breaking the Ice and Winning Over the Client!

Wherever you turn these days you'll find articles covering every... Read More

Doors by Catering to Your Clients

Clients? they are the most important influence in the success... Read More

Stellar Customer Service in 10 Simple Steps

If you're like me, you've had plenty of experience with... Read More

3 Special Benefits Every Customer Wants

Every customer looks for 3 special benefits when they do... Read More

Be A Resource

What is one of the greatest ways to add value... Read More

Customer Conversion Mistakes That Will Cost You

The following are common mistakes that Sales Managers and Owners... Read More

Renewing Customer Loyalty

Every business loses customers, but not many do much about... Read More

The 7 Principles of Business Integrity

If you have integrity, nothing else matters. If you don't... Read More

What Every Manager Should Know About How to Win the Loyalty of Customers

Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers... Read More

Learn to Anticipate Your Customers Needs

This morning I was having breakfast with my good friend... Read More

Making the Connection: Customer Relationships That Build Your Business

Have you ever wondered why you often find a coupon... Read More

E-Business?s Best Friend: eCRM

From Ebay to the smallest home-operated start-up, e-businesses of all... Read More

Customers - Hold Onto the Ones Youve Got

You probably spend a great deal of your time looking... Read More

4 Easy Steps to Better Online Customer Support

Customer support is very important when you're running a business,... Read More

Treating the Customer Dissatisfaction Epidemic: How to Go Beyond Simply Masking the Symptoms

Corporations in every sector are spending more than ever before... Read More

Cultivating the Trust Factor

In today's highly competitive economy, it is difficult to maintain... Read More

Setting Up a Customer of the Week Program for a Mobile Car Wash

In a mobile detail or mobile car wash business you... Read More

What To Do When Youve Blown It

It's bound to happen sooner or later ? yes, even... Read More

Handling Angry Clients

What do you do when your client gets mad at... Read More

Dealing with Difficult People

1. Don't get Hooked !!!When people behave towards you in... Read More

Basic Levels of Consumer Integrity that Presently Permeates Society

Reality is not always pretty. But here is a tad... Read More

How to Keep Customers

Who was it that said - "The customer is always... Read More

The Great American Customer Service Unawareness Campaign

Q: I'm so sick of you so-called business experts always... Read More

high efficiency lighting fixtures energy saving street lighting Pete's produce ..