Drug testing

Customer Conversion Mistakes That Will Cost You

The following are common mistakes that Sales Managers and Owners make in the sales process which could be costing you thousands or even hundreds of thousands in lost revenue.

- No system to capture and log prospect information/contact data on incoming ad calls.

- Poor tracking of incoming calls for source and ad success.

- No attempt to offer something to a prospect that`s `on the fence`,like free information, a cost savings comparison or an informative video or audio with testimonials.

- Not directing or leading the prospect towords what you want them to do. This is usually caused by not knowing what you want them to do next - what the next step in the sales process should be.

- Not following up on leads with a phone call.

- Turning leads over to a sales person that hasn`t been trained properly.

- Not tweaking your ads so that only those who are really interested and pre-qualified call, example: `Don`t call us if you`re satisfied with your monthly mortgage payment`.

- Selling/quoting prices before pre-qualifying the prospect.

- Selling price instead of unique benefits, payment or service.

- The `wrong` person answering incoming ad calls, example: over worked/cranky receptionist, busy assistant, lazy sales person, etc.).

- Not sorting and sifting (smart cherry-picking) through leads to determine the `good` from the `bad`.

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit: http://www.mortgagemarketingtips.com/

limousine chicago service
In The News:

Committed To Your Customer? Prove It When They Complain!

Businesses like to brag in their advertising about quality of... Read More

Complaints Are Actually A Good Thing!

Nobody likes to get complaints. They make you question your... Read More

Stellar Customer Service in 10 Simple Steps

If you're like me, you've had plenty of experience with... Read More

Oil Change Customer from Hell or Hoax; You Decide

Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile... Read More

Make An Action Plan To Improve Customer Service

Customer Service is a critical factor for keeping your clients... Read More

Customer Feedback: Everyone has an Opinion - USE IT!

Have you ever been in a department store and known... Read More

Small Business Customer Service Can Work Against You

Is the special treatment you designed specifically to keep customers... Read More

Adjustment DENIED

It's just a simple thing ? I bought a new... Read More

Automating Your Customer Support

My regular readers will know that one of the things... Read More

The 3 Rs of Customer Service

What I am about to tell you may seem very... Read More

Service Equals Performance Equals Service

Service can be described as a "performance" of some kind... Read More

E-Business?s Best Friend: eCRM

From Ebay to the smallest home-operated start-up, e-businesses of all... Read More

Saying Thank You to Your Clients

"Thanking your customers" - Why you should do it and... Read More

4 Tips Toward Overcoming Bad Customer Service

Customer service is the pits, you say. You are not... Read More

To Complain and Win! - My Personal Recipe

Prime directive: Make sure your claim is reasonable! Otherwise, forget... Read More

Writing The Book On Great Customer Service

Q: One of the big chain bookstores recently opened up... Read More

What To Do When Youve Blown It

It's bound to happen sooner or later ? yes, even... Read More

Customer Neglect

What have you done for your existing customers lately? Probably... Read More

Your Career Plan--Think Like A CEO

You've been going 6-to-late; exhausted by running the supersonic treadmill... Read More

Create a Positive, Upbeat, Can-Do Workforce and Dazzle the Customer with Your Caring!

Given the choice of dealing with a positive, upbeat employee... Read More

Provide Exceptional Value - Grow Your Business

The primary objective of a business is to get and... Read More

Cultivating the Trust Factor

In today's highly competitive economy, it is difficult to maintain... Read More

Ten Ways to Help You Improve Your Customer Service

1. Stay in contact with customers on a regular basis.... Read More

What Do Your Clients REALLY Think of You?

*********************************************Know Thyself - Socrates*********************************************I'd like to start this article with... Read More

Debt Elimination Scam

May people these days have a problem with mounting debt.... Read More

induction lighting induction light bulbs Pete's produce ..