Drug testing

Customer Service - How Good Are YOU?

At 8.30 am a wealthy client (on his way to make a presentation to the local council at 9 am) walked into a store that sells photocopiers. They also provide a copy service. He wanted to make a back-up copy of his lengthy presentation.

The shop appeared to be open - doors unlocked, lights on, etc but the young lady who met him said she couldn't do photocopies until 9 am because that's when the copy centre opened for business.

He went two doors down the road to the Council Library and did them himself at 10 cents per page, spending $11.00.

Guess where he won't look for his next copier?

Two men walked into a bakery / coffee shop at 4.45 pm and asked for two coffees and two slices of cake. They were told they could only have the cake to take-away as the shop closed at 5 and coffee took too long to make and drink.

They left.

The point is that the two men were local council aldermen and the Deputy Mayor owns the shop.

The owner of a local cafe went on holidays and hung a sign in the window "Have taken 10 days holiday. We knew you'd understand". I understood. I went around the corner, discovered a new cafe that has given me a voucher for a free coffee for every four I buy. I'm going there again.

How's this in contrast?

My lawnmower man was driving down my street on Sunday and saw me pruning some bushes in the yard. He stopped, grabbed his chain saw and started to help.

I asked him how much he wanted and he said, "Nothing mate. I was on my way to the tip and the trailer isn't full". He knows the value of a customer - he's cut my lawn on average 20 times a year for the last five years.

I pay him $25 per mow - that's over $2,500 over five years so I guess a free load to the tip wasn't that much to give away. He saved me having to borrow a trailer and spend my afternoon going to the tip. He's got a lot more $25 coming his way!

Such a little thing but what cost and what benefit?

Take a look at the silly things you do that cost you money and fix them!

? James Yuille, Brisbane, Australia, 2004.

About the author:

James Yuille is a sales and marketing consultant and trainer with over 32 years experience. He is based in Brisbane, Australia. His free weekly sales and marketing newsletter provides topical information for business owners and salespeople. Find out more at http://www.jamesyuille.com

limousine chicago service
In The News:

Doesnt Anybody Work Here? Nametags Impact Employee Communication

Walmart was the first business to require all its employees... Read More

Dissatisfied or Rude Customers Can Be Satisfied Customers

On a recent airline flight I was an upset... Read More

How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot... Read More

Outsourcing: The Unspoken Costs

Outsourcing seems to be the new-new thing and approximately 50%... Read More

Debt Elimination Scam

May people these days have a problem with mounting debt.... Read More

Got A Consumer Problem?

Millions of people, just like you, end up with a... Read More

You Bever Know Who Youre Serving

You Never Know Who You're Serving when customers turn irate.I... Read More

Post Office, Incredible Lady Postmaster

There are two Post Offices that I routinely visit. One... Read More

Listening to Customers - 5 Tips

In a strange juxtapositioning of articles, this month's UK '... Read More

Customer Service - Winning Customer Experiences

Winning Customer ExperiencesMuch research has been done on what the... Read More

Dont Be Afraid To Give Problem Customers The Boot

Q: In a recent column you made the point that... Read More

What To Do When Youve Blown It

It's bound to happen sooner or later ? yes, even... Read More

Basic Levels of Consumer Integrity that Presently Permeates Society

Reality is not always pretty. But here is a tad... Read More

Customer Conversion Mistakes That Will Cost You

The following are common mistakes that Sales Managers and Owners... Read More

When a Customer Has Done Everything to Get Your Goat

You try to make your customers happy. You sincerely WANT... Read More

Communicating for Profit and Customer Satisfaction

The President of a 200+ store division of a major... Read More

Increase in Customer Sales = Increase in Customer Service

One of the most popular questions asked in online business... Read More

Listen to Suggestions

If you are up to your ears in a stressful... Read More

Small Business Customer Service Can Work Against You

Is the special treatment you designed specifically to keep customers... Read More

The Dissatisfied Customer

We, as small business people, naturally dislike complaints from our... Read More

Customer Service Is More Than Just Being Nice To People

Many organizations tackle to the issue of customer service by... Read More

Customer Service Tips for Mail Order Businesses

Can we be too good to our customers?... Read More

Writing The Book On Great Customer Service

Q: One of the big chain bookstores recently opened up... Read More

Customers - What They Really Want - 6 Secrets of Customer Service

What customers really want can be divided into two areas.Firstly... Read More

Adjustment DENIED

It's just a simple thing ? I bought a new... Read More

led recessed light bulbs smart street lights Pete's produce ..