Drug testing

Establishing Yourself as an Expert in the Eyes of Your Customers

The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct mindset we are referring to here is to always think in terms of benefits for your customers. The highly successful businessperson thinks of ways to show interest in their customers even before they come into their store.

They endeavor to educate the customer on the benefits of their products and services. They make their products and services stand out in their customer's mind. Some marketing experts think of this in terms of a USP or Unique Selling Proposition. Or what are the unique selling characteristics that separate your products and services and make them stand out from your competition. Here is an exercise I suggest you do and then repeat at regular intervals.

Ask yourself the following questions and then write down in a list all the answers that you can think of.

  • In my relationship or interface with my customers what items am I currently doing or could I be doing which provide benefits to my customers?

  • What area of my relationship or interface with my customers which if I could improve would provide additional benefits to my customers?

  • Is there something in my relationships with my customers that they may dislike?

  • What special services do I provide my customers that benefit them?

  • What benefits do my customers receive from the products I sell?

    Now from the list of benefits you create from questions 1, 4, and 5 above. Pick out the best benefits and compile them into a one-page sheet.

    This sheet will serve to educate your customers how you stand out from your competition. You can do a lot with this sheet. You can create a plaque, which you hang on the wall for your customers to see. Have copies made and available for your customers to read and take home.

    Tip: Try to think of the hidden benefits or benefits that may not be readily apparent. For there can be true riches in the hidden benefits. You might even ask one of your better customers you know well the following: I am doing a survey with some of my most valued customers and I highly value your opinion on the following question? What are the main benefits that you feel you derive from doing business with me?

    This accomplishes two purposes. One it lets the customer know you highly value their opinion which makes for a more loyal customer and two they will reveal benefits they receive from your business that you hadn't thought of.

    And you can even add these benefits they provide to your list.

    By operating in this fashion you will develop a big edge over your competition.

    In fact even your ads should be oriented toward benefits to your customers, not just on what you are selling.

    Nick A. James offers informative tips and information on nutrition, health and working from home. Get the Exclusive Free Report! -6 Steps to Simplify Your Life, Improve Your Health & Give You Dynamic Energy! His many years of Internet Marketing expertise puts him in unique position to help others starting a home business.

    For free advice, health blog, and cutting edge info contact him at: http://www.health-goji-juice.com

    limousine chicago service
    In The News:

  • Sales Marketing: 10 High Impact Ways To Improve Your Customer Service

    If you want to last a long time in business... Read More

    Who Says the Customer is Always Right?

    We all know the old adage, "The Customer is Always... Read More

    Make Sure You Get The Customer Perspective

    Businesses that fail, often forget to seek out the customer... Read More

    Customer Satisfaction and the Service Business

    The relationship between customer satisfaction and success of a service... Read More

    How To Boost Your Bottom Line With Two Little Words

    I hate to sound like one of those cheesy get-rich-quick... Read More

    A White Paper: Profiting with Kindness

    In 2002, there wasn't much interest for Kindness in business,... Read More

    Dont Forget your Existing Clients

    Quest for new clients shouldn't ignore those who pay the... Read More

    Profit from a Customer Service Recovery Program

    A client recently said to me: "Most days things seem... Read More

    Importance of Good Customer Support in Online Computer Peripherals Shops

    Looking for hi-fi computer peripherals? Finding it tough to decide... Read More

    Empowering Customer Service Vital

    It never fails to amaze me how many companies have... Read More

    Ten Ways to Help You Improve Your Customer Service

    1. Stay in contact with customers on a regular basis.... Read More

    How to Succeed in Business Without Compromising Your Integrity

    I spent some twenty years in the corporate world, for... Read More

    Adjustment DENIED

    It's just a simple thing ? I bought a new... Read More

    Customer Service Tips for Mail Order Businesses

    Can we be too good to our customers?... Read More

    Customer Service - A Lost Art?

    Is customer service a lost art? Before you answer that... Read More

    What Every Manager Should Know About Seeing the World from Where the Customer Is Standing

    It is important to remember that the customer doesn't necessarily... Read More

    Why Communication Skills Dont Work In Customer Service

    Every time my firm conducts communication skills training, we know... Read More

    Creating the Right ?Viral Reputation?

    Unless you are brand new to business, or have been... Read More

    CEM Can Improve Customer Loyalty

    'A 5 percent increase in customer retention increases profits by... Read More

    Managing Your Business When One Client Takes Alot of Your Time

    How often has your schedule been thrown out of whack... Read More

    Dont Eliminate The Middle Man - Add One

    Today, there are situations when we actually add a "middle... Read More

    Customer Service A Chickens Way

    Anyone who knows me knows my favorite fast food restaurant... Read More

    The 7 Principles of Business Integrity

    If you have integrity, nothing else matters. If you don't... Read More

    What Every Employee Should Know About Putting Positive Phrases Into Customer Service

    If you were a customer on the telephone with a... Read More

    Your Number One Asset

    Customers put you in business, keep you in business, and... Read More

    us led manufacturer induction street light supplier Pete's produce ..