Drug testing

How To Boost Your Bottom Line With Two Little Words

I hate to sound like one of those cheesy get-rich-quick commercials, but this week I am going to let you in on a little secret that is so powerful that it will immediately change the way you do business.

In fact, this little secret is so powerful that you will be amazed at its immediate effect on you, your employees, and your bottom line. This little secret is guaranteed to improve your relationship with current customers and if used wisely, can get you lots of new customers without spending a dime on marketing or advertising.

Do want to know what this little secret is?

Before I let the cat out of the bag let me ask you one question: What are the two little words you can say to every customer that will immediately endear them to your business and guarantee that they will be your customers for life?

OK, here goes: the little secret is this; whenever you have contact with your customers, whether it's in person, or by phone, fax or email, always use their name. Likewise the answer to my question: what two little words can drive your business through the roof: your customer's name.

When you use a customer's name the business experience becomes personal. And when the business experience becomes personal your customer becomes vested in the relationship and thereby becomes your friend. When you use the customer's name they become as concerned about your success as you are.

At the sound of his or her name your customer becomes your champion. They will toot your horn and defend your honor. They will recommend you to their friends and be loyal to you to the end, even when they can get the same product or service elsewhere for less money.

Unfortunately, 99% of business owners and especially their employees fail to realize the importance of personalizing the business relationship. While they are happy to take my hard-earned dollars, most businesses could care less what my name is. That's why so many businesses fail: they see their customers as numbers, not names. The 1% of businesses that understand the impact of personalizing the business experience are the ones that will flourish for many years to come.

Case in point: I'm the one at my office who goes through the mail every day, pulls out the checks, opens the envelopes, signs the checks, makes out the deposit slip, and takes the deposit to the bank. Sure, I could have someone else do this for me, but making the bank deposit is my absolute favorite thing about being an entrepreneur. Seeing numbers on a deposit slip validates my efforts. It is proof that I am doing something right.

So I go to the bank a lot. So much so that the young lady at the drive through, whose name is Karen, knows me on sight and always seems genuinely happy to see me pull up.

"How are you today, Mr. Knox," she always ask.

I can be in the lousiest mood of my life, but when I hear my name come through that speaker my mood immediately brightens. I always smile and chirp back: "I'm fine, Karen, how are you?"

And it's even better if I have someone in the car with me. I have gone through that drive through with business partners and customers in my car and when they hear "How are you today, Mr. Knox?" they are highly impressed, simply because Karen used my name.

"Wow," they always mutter. "They know you here, huh."

"Yep," I say proudly, ego adequately stroked. "I have all my accounts here: personal and business checking, savings, lines of credit, merchant account. This is the best dang bank on the planet. In fact, you should move all your accounts here?"

Over the years I have probably recommended a dozen new customers to this bank, just because Karen, the wonderful drive-through teller who understands the value of good customer relations, uses my name every time I drive in.

Here's another example of how using a customer's name can add dollars to your bottom line. I was in Kansas City recently and stopped in at a Ruth's Chris Steakhouse for dinner. When I asked for a table the host asked for my name before showing me to a table.

A few minutes later a young man came by to fill my water glass and asked, "Can I get you an iced tea, Mr. Knox?"

The host had obviously told the waiter my name and the waiter used it immediately to make me feel at home. A few minutes later another young man delivered bread to my table and said, "Here's your bread, Mr. Knox."

Before the night was over four different service people had visited my table and each used my name in a respectful manner. By the end of the meal I had spent $75 on dinner and dropped another $50 on tips.

Was it because the food was delicious? In part, but primarily it was because I felt like I had just had dinner with friends.

And do you think I now tell everyone I meet about this restaurant with the great food and the amazing service?

I'm telling you about it, aren't I?

Here's to your success!

Tim Knox

Tim serves as the president and CEO of three successful technology companies and is the founder of DropshipWholesale.net, an online organization dedicated to the success of online and eBay entrepreneurs.

Related Links:
http://www.prosperityandprofits.com
http://www.smallbusinessqa.com
http://www.dropshipwholesale.net

limousine chicago service
In The News:

Five Tips to Calm Cranky Customers

1. Tis the SeasonRecognize that everyone is frazzled during the... Read More

Carpet Cleaning in Surrey

Like any business, carpet and upholstery cleaning requires excellent customer... Read More

You Bever Know Who Youre Serving

You Never Know Who You're Serving when customers turn irate.I... Read More

The Death of the Loyal Customer

One of my classes in management focused on the repeat... Read More

Increase in Customer Sales = Increase in Customer Service

One of the most popular questions asked in online business... Read More

Committed To Your Customer? Prove It When They Complain!

Businesses like to brag in their advertising about quality of... Read More

Make Sure You Get The Customer Perspective

Businesses that fail, often forget to seek out the customer... Read More

Customer Satisfaction and the Service Business

The relationship between customer satisfaction and success of a service... Read More

Why You Should Always Honour Your Guarantees - Even When The Customer Is In The Wrong

The Reason Why Direct Internet Marketers Have To Work So... Read More

If Everyone Thinks They Give Good Service, Why Do We As Customers Think Its Poor!

First of all let's look at what customer service is... Read More

Over Delivering Provides Big Results

Over promising is a problem only when you under deliver.... Read More

First Contact: The Source of Customer Loyalty

With customers being smarter, more cost conscious, more product knowledgeable... Read More

The 7 Principles of Business Integrity

If you have integrity, nothing else matters. If you don't... Read More

Doors by Catering to Your Clients

Clients? they are the most important influence in the success... Read More

Small Business Customer Service Can Work Against You

Is the special treatment you designed specifically to keep customers... Read More

Customer Service Is More Than Just Being Nice To People

Many organizations tackle to the issue of customer service by... Read More

Develop Loyal Customers for a Lifetime ? part 1 (1 ? 10)

Traditional marketing strategies encourage business owners to continually grow their... Read More

When the Customer Demands: Give a Discount or Lose the Order

Periodically every sales person encounters the customer who refuses to... Read More

Customer Service - A Lost Art?

Is customer service a lost art? Before you answer that... Read More

Be A Resource

What is one of the greatest ways to add value... Read More

What Every Employee Should Know About How to Prevent Customer Service Conflicts

There are five techniques that have been proven to be... Read More

Restaurant Owners ? How Important are People Skills?

You are serving great food. Your establishment is new, spotless... Read More

Everyone talks in code!

How often have you left a meeting with a customer... Read More

How to Deliver Exceptional Customer Service

Having been in business a number of years, I'm amazed... Read More

Loyalty Programs May Keep Customers Coming Back ? But First You?ve Got to Earn their Trust

Remember trading stamps? If you're over 40, chances are you... Read More

led parking lot induction street light bulbs Pete's produce ..