Drug testing

Loyal Customers Take Commitment

In today's competitive world of retail, many stores are implementing external marketing programs designed to attract new business.

Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact that it can be much more cost effective to have a loyal customer base that returns again and again rather than constantly seeking the next new customer. Not that there is anything wrong with new customers, but if that is you primary focus you may be missing a great opportunity with your existing clients. When you put attention on your current customers and they feel appreciated they tend to be more loyal. Loyal customers are often willing to spend more and tell others about the experience they have with you.

In the ten years I have owned and operated Just Bears and Stuff, a specialty gift shop located in Myrtle Creek, Oregon, I have learned a great deal about customer service.

Even though some of it was from books, tapes and articles such as you are reading right now, much of my insight came from my customers.

Not only have I managed to stay in business, I have a very high percentage of repeat customers. I don't say this to impress anyone, but to impress upon you how important great ? not just good ? but great customer service is.

Here are some of the primary aspects of customer service that has allowed me to not only survive, but thrive in business for the last decade.

1. The customer has to feel like they are getting something special. Remember their name and use it often. Get to know something about them. The more special they feel the more they will want to return to see you. Guaranteed.

2. Be willing to go the extra mile. By going the extra mile they do feel they are the most special person to us. Something we offer is beautiful gift-wrapping at no extra charge. From the time I was a child I loved to wrap gifts. Now I have the opportunity to do this on a daily basis. This is an added value I provide. What added valued can you add to let you customers know you are going the extra mile?

3. Never make a customer feel as if what they are asking for is ridiculous. Although there may be occasion that what they are asking for is more than you can do, it is in the way you let them know this that determines the feeling they get from the experience.

4. Be knowledgeable about your product or service and industry. When my customers look to me to make suggestions they feel a sense of security in knowing that I know my product line extremely well. I pride myself in helping my customers select just the right gift for whomever they are choosing it for.

5. Realize you are dealing with real people with real needs. Regardless of the business you are in, people make the choice to do business with you. If they feel like their needs are being met, they tend to return again and again. Interestingly, there are some customers I have never met face-to-face. Many find me on the Internet. I have customers all over the world and each one is so special to me and they know it. You can have a great relationship with your customers face-to-face or over the phone.

6. Make the experience pleasant. When my customers feel that the experience was so pleasant more times then not they will return for their next gift giving needs. Again, whether it is over the phone or face-to-face I want my customers to know how important they are to me. And I will do whatever is humanly possible to let them know this.

As you think about your experiences with customer service, what is it that makes the experience so special? And do people feel your level of service is the best it can be? You will find that by building a loyal customer base you will be able to thrive in your business for years to come.

About The Author

Patricia Twitchell is the proprietor of Just Bears and Stuff, a unique gift shop located in Myrtle Creek, Oregon. Nestled in the scenic mountains, it is a favorite place to visit for people from all over the country. Receive "Beary Special Moments" a free online teddy bear facts and tips e-zine by visiting www.justbearsandstuff.com. Call 1.541.863.6037

manager@justbearsandstuff.com

limousine chicago service
In The News:

Add Value - And Kill Mediocrity in Customer Service

There are two kinds of customer service we all experience... Read More

Ten Ways to Help You Improve Your Customer Service

1. Stay in contact with customers on a regular basis.... Read More

How To Handle Customer Billing Snafus

Q: I just discovered that for the past six months... Read More

Revealed ? A Simple Formula For Success! Exceeding Expectations

Delight = Customer Expectation plus 1. This was the simple... Read More

Client Service as a Competitive Advantage

As someone who has been heavily involved facilitating strategic planning... Read More

Improving Customer Service

Improving customer service starts at the top - with us... Read More

Whats For Lunch?

As an entrepreneur, I'm always intrigued by small businesses, home-based... Read More

Are You Putting Technology Before Your Customers?

Which is more important the technology or the customer?The one... Read More

The death of customer servie

The other day a reporter call to interview me on... Read More

How To Use Your Current Customers

Jay instructed a customer of his to offer a rare... Read More

Customer Service Has Moved Toward Customer Care

As I waited for an answer to my VCR inquiry... Read More

At the Carwash; The Customer really is always Right

You have no doubt heard the saying that the customer... Read More

It Is All About Customer Service!

In this day of terrible customer service, it should come... Read More

Courting Customers - From First Date to Marriage

Landing a new client is like courting a potential spouse.... Read More

Establishing Yourself as an Expert in the Eyes of Your Customers

The most important aspect of a successful business is developing... Read More

Why Cant Microsoft Make Soft Packaging?

Why is it that Microsoft wants you to buy its... Read More

Managing Your Business When One Client Takes Alot of Your Time

How often has your schedule been thrown out of whack... Read More

Automating Your Help Desk Workflow

Do you know you can open, answer, close and report... Read More

Doors by Catering to Your Clients

Clients? they are the most important influence in the success... Read More

Are You Giving Your Customers Enough Reasons To Return To Your Business?

Good customer service just isn't enough anymore in the marketplace... Read More

The Number 1 Rule for Businesses - Be Professional

Have you ever walked into a store and things looked... Read More

Create Win-Win Deals With Your Competitors

In the competitive world of the 20th century, we generally... Read More

4 Easy Steps to Better Online Customer Support

Customer support is very important when you're running a business,... Read More

How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot... Read More

Passing the After-Sales Test

Some time ago a major UK food retailer decided to... Read More

bulbs fixtures led lighting savings Pete's produce ..