Drug testing

Make Sure You Get The Customer Perspective

Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invariably is no. Why don't they do that? Why not get the customer perspective?

Oftentimes, the company is overconfident, and thinks they know what customers want. This myth, because that's what it is, can be upheld as long as the customer is not involved. However, the customer has a strong vote in the buying process, and in the end it will become crystal clear how the customer feels! At that point, of course, it's too late to do anything about it.

Another reason for not asking the customer is fear. From the customer perspective you might not be doing so well as you thought you were. For insecure persons that may come as a blow! In order to protect themselves, some folks just don't want to hear it and simply don't ask. On the other hand, they could be missing out on a whole lot of uplifting comments.

Get real! Would you rather get the customer's votes in your wallet, or in your mailbox?

The sooner you know how the customer feels about your business, the sooner you can start to correct any shortcomings that may emerge. But you have to act. There is no use in hiding the remarks you don't like. This doesn't change the reality. Put your customer in the centre of your business and let the rest follow in tune.

This can only improve your bottom line.

About The Author

Erwin Steneker is a senior support consultant with over 13 years of experience in both sales and IT support. Check out his website at http://www.customerservicepoint.com/

limousine chicago service
In The News:

At Your Service: The Ten Commandments of Great Customer Service!

Customer service is an integral part of our job and... Read More

Cultivating the Trust Factor

In today's highly competitive economy, it is difficult to maintain... Read More

Loyal Customers Take Commitment

In today's competitive world of retail, many stores are implementing... Read More

Reducing Customer Resistance to Your Product or Service

Resistance has to do with putting up blocks that prevent... Read More

Making The Most Of Newsletters

Newsletters can be wonderful tools for communicating with your customers... Read More

Modern Call Center Solutions - Keeping in Touch is the Key

Call center solutions solve a range of age-old problems. As... Read More

Develop Loyal Customers for a Lifetime ? part 1 (1 ? 10)

Traditional marketing strategies encourage business owners to continually grow their... Read More

Accountability

The Call Center world is an intense pressure-driven environment continually... Read More

Mexico: Online Ordering?Dont!

I got it into my head sometime in December 2004... Read More

Are You Satisfying Your Customers?

The latest report from the American Customer Satisfaction Index (Michigan... Read More

Is Your Food Establishment Clean?

Is your restaurant, bar or hotel clean? I mean really... Read More

Sorry, No Customer Service After 4:00 P.M.

A few months ago, I wrote about ingenious styles of... Read More

Responding to Complaints

It's possible that in the course of your business dealings,... Read More

We Sell For Less and Our Stores Are a Mess!

What kind of image do you present when marketing your... Read More

What Do They Want Anyway?

You want customers. I want customers. We all want customers.... Read More

Minimize The Pain of Check Recovery

$350 million in bad checks are written each and every... Read More

Create Win-Win Deals With Your Competitors

In the competitive world of the 20th century, we generally... Read More

Listening: The Foundation of Communication

Listening is the #1 communication skill for leadership, selling, customer... Read More

Tips for Curing Bad Customer Service

Bad customer service is everywhere these days - unmanned front... Read More

CEM Can Improve Customer Loyalty

'A 5 percent increase in customer retention increases profits by... Read More

You MUST Sweat the Small Stuff

It's The Little Things That Make or Break a Small... Read More

When the Customer Demands: Give a Discount or Lose the Order

Periodically every sales person encounters the customer who refuses to... Read More

Is Your CRM (Customer Relationship Management) System Doomed To Fail?

"Right, People. Let's blast out that mail campaign we've been... Read More

Whats The Customer Service Buzz About Your Business?

If you're a regular reader of my column you know... Read More

Outsourcing: The Unspoken Costs

Outsourcing seems to be the new-new thing and approximately 50%... Read More

street light bulbs security street lights Pete's produce ..