Drug testing

Making The Most Of Newsletters

Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they're often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it's likely to hit the wastebasket before it hits your target's desk.

By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool.

Keep it interesting. Whether you're informing prospects or current customers, provide useful content and avoid the temptation of use a hard-sell approach. For example, include a how-to article about some aspect of home buying or selling. While these topics relate to your field and reinforce your message, they also offer valuable advice and will help cultivate a loyal audience.

Do it yourself . . . or not. The abundance of desktop publishing programs on the market makes it easy for virtually anyone to create a newsletter. However, poor knowledge of design basics and overzealous use of difficult-to-read fonts has led to more than one design disaster. Before you try to do it yourself, consider hiring a professional graphic designer to create a template into which you or a staff member can input copy. If you still want to give it a shot yourself, pick up a book on graphic design basics before you create your masterpiece.

Find your look. Depending on your budget, you can choose from a variety of styles-from a simple, one-color piece to a multi-page, full-color format. Factors such as the number of colors and pages, type of paper, and paper size can mean big differences in cost, so ask for quotations on different specifications from several printers.

Keep it short. Generally, it's best to limit your newsletter to eight pages or fewer and keep articles at 300 words or fewer. If you have a lengthy or complex issue to address, try to break it up into two articles or one longer article accompanied by a short sidebar piece.

Remember what a picture's worth. Photographs add interesting elements to your piece-as long as you use something more creative than the traditional "smiling head" shots. If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black.

Don't ignore the details. Triple-check spelling and grammar. Typographical errors can quickly damage your credibility and distract your reader. In addition to running the document through spelling and grammar checkers, have someone proofread it-preferably someone who hasn't seen the article before. He or she will be more likely than you are to catch any errors.

Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and postal and e-mail addresses.

Cost Cutters

Looking for ways to cut your newsletter costs? Here are a few tips:

Team up with another business that reaches out to similar prospects. Split the content-and the cost-of the newsletter.

Run your rough design by your local post office. Sometimes, simple size changes can cut postage costs.

Get prices from at least three printers, and let them know you're soliciting multiple bids for the job. Competition can help you get a better price.

Offer an e-mail option. This allows you to save on postage and printing, but send it only if customers ask. New laws are cracking down on unsolicited e-mail.

We've found newsletters to be a great marketing mechanism. Keep in mind, if you have truly timely news, you can turn your newsletter into a subscription based newsletter. This can lead to another cash flow source.

We have used newsletters as both a marketing mechanism and a cash flow source. To check out the HBS Digest, click here:

http://www.homebusinesssolutions.com/hbsd_ info.htm

Copyright 2004 DeFiore Enterprises

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com

limousine chicago service
In The News:

Communicating for Profit and Customer Satisfaction

The President of a 200+ store division of a major... Read More

My Child Has Opie Eye!

7:00 a.m., the silence in the house is broken by... Read More

Customer Satisfaction and the Service Business

The relationship between customer satisfaction and success of a service... Read More

CRM - Its Relevance

In today's demanding economy, the first line of any business... Read More

5 Ways Customer Service Managers are Implementing to Increase Customer Focus

According to a Forum Corporation survey of commercial customers lost... Read More

Are You Putting Technology Before Your Customers?

Which is more important the technology or the customer?The one... Read More

The death of customer servie

The other day a reporter call to interview me on... Read More

4 Myths about Customer Value

The purpose of business is to create and retain a... Read More

Empowering Customer Service Vital

It never fails to amaze me how many companies have... Read More

Call Center Services - An Ever Increasing Demand

Are your company's call center services all that they could... Read More

Loyalty Programs May Keep Customers Coming Back ? But First You?ve Got to Earn their Trust

Remember trading stamps? If you're over 40, chances are you... Read More

The History of CRM -- Moving Beyond the Customer Database

Customer Relationship Management (CRM) is one of those magnificent concepts... Read More

Stellar Customer Service in 10 Simple Steps

If you're like me, you've had plenty of experience with... Read More

Make Your Customer Your Friend

The simplest way to describe a 'durian' (pronounced doo-ree-ann) is... Read More

Customer No Service - How to Lose a Loyal Customer!

So today was the day where I almost stopped going... Read More

Create a Positive, Upbeat, Can-Do Workforce and Dazzle the Customer with Your Caring!

Given the choice of dealing with a positive, upbeat employee... Read More

Customer Service - A Sweet Essence

First let us specifically define customer service. It is the... Read More

At Your Service: The Ten Commandments of Great Customer Service!

Customer service is an integral part of our job and... Read More

Absence Makes the Heart Grow Fonder

However, in the world of business, this clich? may not... Read More

Ten Ways to Help You Improve Your Customer Service

1. Stay in contact with customers on a regular basis.... Read More

How to Deliver Exceptional Customer Service

Having been in business a number of years, I'm amazed... Read More

Putting The Service Back In Customer Service

The future of customer service is here. Technology has made... Read More

Write a Business Thank-You Note

Have you seen that thing on TV where the gal... Read More

Customer Service, the Internets Primary Neglected Business Concern

Customer service is everything to a business. Just look at... Read More

Astonish your Customers With These Customer Service Tips

Customer service today is getting worse. Win customers over and... Read More

piles street light led light bulbs dimmable Pete's produce ..