Drug testing

Stay - Say - Pay

Would you like to have customers that stay with you and don't buy from your competitors? Customers that say nice things about your business to other people; pay you on time and accept the fact that you might be a bit more expensive then other suppliers? Of course you do but how do we perform this miracle? It's dead easy really; you only have to consider two factors: be Reliable and be Likeable.

It almost goes without saying that it's vital to have a reliable product or service. Most businesses spend a great deal of time and money ensuring that their product does what they say it'll do and striving for exceptional customer service.

However, if you do this consistently, don't expect any "brownie points" and it won't ensure stay, say and pay. Providing reliable products and service is vitally important however after a while customers start to take it for granted.

I can remember the days when a motor car was difficult to start on a winters morning. When a telephone engineer took a week to fix your phone and a retail store wouldn't take back an item you'd purchased. Nowadays, cars start first time, engineers come the same day and retail stores give you your money back immediately. We now take this kind of reliability and service for granted.

To give your business the competitive edge and ensure stay, say and pay you, your business and your people need to be likeable. Too many organisations forget that their customers are humans and the thing about humans is - they don't always make decisions logically. Customers are driven by their emotions and they make decisions about organisations based on their interaction with the people in the business. They'll even forgive your mistakes if they like your business.

So what do we need to do to ensure the likeability factor? Run your eye down the following list and see how many you can tick off:

* We always have a genuine smile for every customer.
* We are warm and friendly to all customers.
* We listen carefully and make it obvious that we're listening.
* We use the customer's name and our name appropriately.
* We give the impression that we care and are interested in the customer.
* We empathise with problems and complaints and respond quickly.
* We occasionally do something to pleasantly surprise the customer.
* We always keep our promises.
* We give the impression that we're fun to deal with.
* We treat the customer the way they want to be treated, not the way we want to be treated.

(The * We means everyone in the business be they sales people, delivery drivers, accountants, engineers, managers or directors.)

How well did you do? If you've got lots of ticks then you probably have lots of customers who like you. Just a word to the managers and employers amongst you; run your eyes down the list again and replace the word customer with the words employee or staff colleague.

How many ticks did you get this time? Lots of ticks mean your staff like you and it probably follows that your customers do as well.

Have you noticed how being likeable cost so little? A lot less than advertising or other promotional activity required to replace lost customers.

Working a little bit harder on the emotional connection with your customers will increase your likeability factor and ensure they - stay, say and pay.

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you.

Click here now:
http://www.howtogetmoresales.com
http://www.alanfairweather.com

limousine chicago service
In The News:

Can Three Words In Websters Dictionary Be The Key To Customer Loyalty?

Are you concerned about customer loyalty? Are your customers so... Read More

Be A Resource

What is one of the greatest ways to add value... Read More

Hook Me Up With A Human

Oh, what has happened to the carbon-based organizational interface? Many... Read More

Handling Angry Clients

What do you do when your client gets mad at... Read More

Developing A Customer Complaint System

Background The company was experiencing an increase in the number... Read More

Turning Customer Mistakes Into Raving Fans

When you make a mistake with a customer, should you... Read More

4 Things Your Clients Want From Your Company

Sure, all clients are different. They have different kinds of... Read More

Poor Customer Service - Are Your Customers Driving Away Other Customers

Every customer you have is a word-of-mouth advertiser for you.... Read More

Should I Have My Company Mystery Shopped?

I wish I had a nickel for every time someone... Read More

How to Walk the Floor and Talk to Customers

This may seem a strange topic to introduce. Yet, it... Read More

Write a Business Thank-You Note

Have you seen that thing on TV where the gal... Read More

How To Boost Your Bottom Line With Two Little Words

I hate to sound like one of those cheesy get-rich-quick... Read More

Customer Service - A Sweet Essence

First let us specifically define customer service. It is the... Read More

You Bever Know Who Youre Serving

You Never Know Who You're Serving when customers turn irate.I... Read More

Astonish your Customers With These Customer Service Tips

Customer service today is getting worse. Win customers over and... Read More

Empowering Customer Service Vital

It never fails to amaze me how many companies have... Read More

Responding to Complaints

It's possible that in the course of your business dealings,... Read More

How To Handle Customer Billing Snafus

Q: I just discovered that for the past six months... Read More

E-Business?s Best Friend: eCRM

From Ebay to the smallest home-operated start-up, e-businesses of all... Read More

Making Your Contacts Work For You

The best way to explain this concept is to tell... Read More

Does Your Customer Talk Back To You?

What is your customer saying about you? Do you really... Read More

Increase in Customer Sales = Increase in Customer Service

One of the most popular questions asked in online business... Read More

11 Moments of Truth

These moments come when a customer or client?1. Hears someone... Read More

Restaurant Owners ? How Important are People Skills?

You are serving great food. Your establishment is new, spotless... Read More

Your Number One Asset

Customers put you in business, keep you in business, and... Read More

step-dimming fixture street lighting columns Pete's produce ..