Drug testing

We Sell For Less and Our Stores Are a Mess!

What kind of image do you present when marketing your products? Are you professional and well organized or does your store/site/whatever scream, "sloppy!," to those who matter the most: your customers? Let's see how one leading retailer is winning the sales war, but losing an important battle: store organization.

WalMart is dominant in so many categories with the various products that they sell. In 50 years the company has gone from a local player to a world powerhouse and is on track to expand throughout the land of the largest consumer market in the world, China.

As much as WalMart is conquering new horizons and dominating the American landscape, one problem is arising: their stores are a mess. Visit your local WalMart store at any given time and you will find throngs of shoppers but few workers. Most workers are busy at the front end of the store ringing up sales, while others are scattered throughout the store putting up stock.

Why is this a problem? Quite frankly, WalMart is a victim of its own success. Stock turns over so fast, that the store must replenish during peak store hours in order to keep everything on hand. A good problem to have, right? Not if you are a customer who wants something and you cannot navigate aisles to find what you need as boxes of stock partially block you out.

WalMart's chief competitor, Target, seems to have gotten it right. Their stores are neat; the signs to help you find various sections are big, bold, and color coordinated; and stock replenishment does not take over the aisles. On the other hand, KMart was once an industry powerhouse and many of their stores are old and disheveled. More importantly, KMart is now an "also ran" as other retailers -- including WalMart -- have presented a better place to shop for customers.

As much as price is a driving factor in winning the sales war, store organization and cleanliness can eventually undermine sales as customers are turned off by a messy environment and choose to go to your competitor.

While many customers will accept a lower level of customer service [less floor help available, for example], clutter will drive them away faster than low prices will pull them in. You can tout, "Always low prices, always" in your motto, but your customers will flee if they find your store to be disorganized. Competitors wait in the wings to grab what you will lose: can you afford the loss of sales?

Matt Keegan is The Article Writer who covers topics as diverse as business, customer service, aviation, human interest, employment and travel. Please visit his site at http://www.thearticlewriter.com for samples of some of his work.

limousine chicago service
In The News:

Customer Service Tips - Is Your Business A Leaky Bucket?

Customer service and customer service training are vital for any... Read More

Improving Customer Service

Improving customer service starts at the top - with us... Read More

You MUST Sweat the Small Stuff

It's The Little Things That Make or Break a Small... Read More

Customer Service and The Human Experience

Historically, customer service was delivered over the phone or in... Read More

3 Special Benefits Every Customer Wants

Every customer looks for 3 special benefits when they do... Read More

Customer Conversion Mistakes That Will Cost You

The following are common mistakes that Sales Managers and Owners... Read More

Customer Service Tips for Mail Order Businesses

Can we be too good to our customers?... Read More

Making the Connection: Customer Relationships That Build Your Business

Have you ever wondered why you often find a coupon... Read More

The Consumer Power

While most companies talk about consumer friendliness, customer centricity, customer... Read More

Adjustment DENIED

It's just a simple thing ? I bought a new... Read More

What Every Employee Should Know About How to See Customers Problems from Their Creative Side

Customer Service is a blessing and a curse; a blessing... Read More

Setting Up a Customer of the Week Program for a Mobile Car Wash

In a mobile detail or mobile car wash business you... Read More

Clients - What They Want from You

A growing number of individuals are finding themselves called to... Read More

What Type Of Software Is This?

The other day while at the book store, I came... Read More

Dealing with Disgruntled Customers

No matter how hard you try, in business you simply... Read More

RETAIL GREETERS: Sales Builders or Customer Turnoff?

Do you need greeters or should you avoid them? That... Read More

10 Customer Service Quality Statements to Measure up Against

It might sound quick and simple, to say how well... Read More

How To Handle Customer Billing Snafus

Q: I just discovered that for the past six months... Read More

How Do You Create Customer Loyalty?

Another sad fact of life is that these days, very... Read More

4 Myths about Customer Value

The purpose of business is to create and retain a... Read More

CRM = Customers (dont) Really Matter

CRM was supposed to bring companies closer to their clients.... Read More

Whats For Lunch?

As an entrepreneur, I'm always intrigued by small businesses, home-based... Read More

Modern Call Center Solutions - Keeping in Touch is the Key

Call center solutions solve a range of age-old problems. As... Read More

Establishing Yourself as an Expert in the Eyes of Your Customers

The most important aspect of a successful business is developing... Read More

From Disgruntled to Champion - How to Turn an Unhappy Client Into Your Best Customer

It's a salesperson's worst nightmare- the phone call that comes... Read More

led garage lighting dimmable led bulbs Pete's produce ..