Drug testing

Why Cant Microsoft Make Soft Packaging?

Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!

Good luck finding any clue as to an easy way to open this fused bit of skin-tearing packaging. I split my scissors trying to pry open the ends. I ripped a fingernail attempting to wiggle into a miniscule space. I wedged in a letter opener to see if I could leverage any kind of muscle and rip that sucker open. I seriously thought of using a chain saw.

Finally, in a fit of anger akin to the Hulk, I seized one small, dagger-like split in the plastic, held the plastic casing with the other hand and yanked with all my might. I cut my hand extricating the box from the opening I'd created.

And what does this hidebound, 81/2" x 11" x 2" box contain: a CD! I trembled thinking it too would be wrapped in that plastic that yields to neither man nor woman.

Thankfully, the innocuous little CD was without wrapper. Good thing. My scream would have reverberated in the hallowed halls of Bill Gate's Washington mansion. It's pain enough to upgrade software without going through the physical machinations of opening a #$%^& box.

Moral of the story: The customer's experience is everything. Don't let packaging ruin their day.

(c) 2003 by Eileen McDargh. All rights reserved

Reprint rights granted to all venues so long as the article and by-line are used intact.

About The Author

Eileen McDargh is an author, radio commentator, organizational development consultant, professional speaker and retreat facilitator. Author of four books including Work for a Living & Still be Free to Live and The Resilient Spirit and a frequent contributor to numerous business journals. Visit her web site http://www.eileenmcdargh.com or contact her toll free at 877-477-4718.

limousine chicago service
In The News:

Finding Out Why a Potential Customer is Calling On You

Our challenge as the business owner/sales person answering the telephone,... Read More

Customer Service - A Lost Art?

Is customer service a lost art? Before you answer that... Read More

Become a Customer Enthusiasm-Guru!

One thing all successful small business owners have in common... Read More

Why Cant Microsoft Make Soft Packaging?

Why is it that Microsoft wants you to buy its... Read More

How To Build a Profitable Business

It's never too soon to start saying thanks to your... Read More

Should I Have My Company Mystery Shopped?

I wish I had a nickel for every time someone... Read More

Service Equals Performance Equals Service

Service can be described as a "performance" of some kind... Read More

Dont Work with Jerks: How to Recognize a Difficult Client Early

Five minutes into the call I knew this client was... Read More

Customer Service and Marketing that Works

Go into many businesses today and try and get service,... Read More

Mexico: Online Ordering?Dont!

I got it into my head sometime in December 2004... Read More

Ten Ways to Help You Improve Your Customer Service

1. Stay in contact with customers on a regular basis.... Read More

Writing The Book On Great Customer Service

Q: One of the big chain bookstores recently opened up... Read More

A New Way To Handle Complaints, Or Is It?

What a lot of money we have been wasting on... Read More

Outsourcing: The Unspoken Costs

Outsourcing seems to be the new-new thing and approximately 50%... Read More

How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot... Read More

Create a Positive, Upbeat, Can-Do Workforce and Dazzle the Customer with Your Caring!

Given the choice of dealing with a positive, upbeat employee... Read More

Making The Most Of Newsletters

Newsletters can be wonderful tools for communicating with your customers... Read More

The History of CRM -- Moving Beyond the Customer Database

Customer Relationship Management (CRM) is one of those magnificent concepts... Read More

Customer Service - A Sweet Essence

First let us specifically define customer service. It is the... Read More

Customer Service: Why Bears Make Bad Customers

Every business owner should have a picture of his or... Read More

Customers Who Rave About You and Your Service

According to customer service studies by marketing gurus of the... Read More

Call Center Services - An Ever Increasing Demand

Are your company's call center services all that they could... Read More

The Consumer Power

While most companies talk about consumer friendliness, customer centricity, customer... Read More

7 Bits Of Critical Information You Cant Afford NOT To Know About Your Customers

If you think customer relationship management is just a piece... Read More

What Do Your Clients REALLY Think of You?

*********************************************Know Thyself - Socrates*********************************************I'd like to start this article with... Read More

us led manufacturer induction street light supplier Pete's produce ..