Drug testing

Book Publishing for Entrepreneurs

There was a time when it was relatively easy to get a book published. You took a great idea to an agent, the agent sold the idea to a publisher, and soon you could call yourself an author. Unfortunately the market has shifted. Unless you are a celebrity or come to the table with an eager audience of book buyers, most publishers won't even blink your way no matter how great your idea.

Because of this shift in the industry, more and more writers are turning to self-publishing. Some big success stories have emerged from the trenches of previously unknown authors who took control of their publishing destinies. "What Color is Your Parachute?" by Richard Nelson Bolles, "The Celestine Prophecy"? by James Redfield, and "The One Minute Manager" by Ken Blanchard and Spenser Johnson, all started out as independents. Even the infamous Amy Fisher turned to print-on-demand for her recent memoir, reportedly so that she could retain control over the content and promotion while retaining a bigger percentage of the profits.

Self Publishing Options

If you are considering publishing a book yourself, you have two primary options: self-publishing and print on demand (POD). Basic self-publishing involves establishing your own publishing company, contracting a cover designer, laying out the interior of the book and purchasing an International Standard Book Number (ISBN). Once all the setup is complete, you can then have the book printed by a book binding company--usually in very large quantities (3000+) at a cost per book ranging from $1.00-$5.00. Once the book is published, you need to get the book listed with the online book sellers and with the large distributors if you want your title to have a chance of making it into the big bookstores.

POD companies charge a set-up fee ranging from $350-$1000 and most will layout the book, assign an ISBN number, print books on an as-needed basis (no major quantity purchases are required), and get them into the inventories of the major distributors and online booksellers.

Depending on your goals, POD or traditional self-publishing can allow you to transform your manuscript into a hardcover or trade paperback in a matter of weeks. It can take a year or more for a big-name publisher to transform a manuscript into a book, and author royalties are surprisingly low. Publishing yourself gives you control over the time to market and can also lead to hefty profits. Here are some additional considerations:

Self-Publishing Pros

-You keep control over all rights.

-Individual book cost is low, resulting in a higher profit margin.

-Once you set up your publishing company, it's a bit easier to print subsequent books.

Self-Publishing Cons

-You have to do all the work: establish a publishing company, purchase an ISBN, get the cover created, layout the text, get listed with distributors, etc.

-Startup costs can be high since you typically have to purchase a large quantity of books.

-Revisions can be expensive if you haven't yet sold the bulk of your initial inventory.

Print-On-Demand Pros

-Startup costs are lower since you only pay a set up fee and for the copies you need.

-Updating the book is simpler since you won't have hundreds of overstock copies in your store room.

-Most POD companies will get your title listed with distributors and book sellers.

Print-On-Demand Cons

-Profit margin is lower since the POD companies take a percentage of sales.

-Some contracts can be restrictive with rights and terms (contracts should be carefully reviewed).

-Reputation: The big bookstores don't yet regard POD books as having much credibility.

Lessons Learned from the Publishing Industry

You may still want to investigate selling your idea to a big publisher, and you should. The process of pitching a book idea to agents and editors can teach you a lot about the publishing industry. The first question you will be asked is; "What is your platform?" Agents and publishers want authors with a ready-made audience of book buyers and if you don't have a national presence with speaking engagements or other notoriety, your chances of being published the traditional way are slim.

But don't let the pitching process kill your dreams. The lesson to be learned from the publishing pros is that you need to have a way to market and sell your book. Before you even consider publishing yourself, develop a marketing plan. Determine who will buy your book and how you will reach your audience. If you know how to market your ideas, and use the resources at your disposal (how-to books and publishing websites), you can create your own self publishing success story.

For more information on self-publishing, visit Dan Poynter's website: http://www.ParaPublishing.com. Poynter is the author of "The Self-Publishing Manual" and his newsletter is loaded with resources and advice.

For a good comparison of the leading POD companies, check out: http://www.PublishonDemand.net.

For ideas on marketing your book, check out the book by Marilyn Ross and Tom Ross: "Jump Start Your Book Sales."

Find a host of publishing resources at http://www.BusinessInfoGuide.com/publishing.htm.

Stephanie Chandler is the author of "The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!" and the founder of http://www.BusinessInfoGuide.com, a directory of free resources for entrepreneurs. Sign up for the BusinessInfoGuide newsletter to receive hot resources and tips every month.

limousine chicago service
In The News:

An eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later youwill... Read More

Should You Write A Book?

Why would you want to take on such a task?A... Read More

Lets Get One Thing Straight About Being A Published Author

Just for fun, evaluate the following statement:"Most people want to... Read More

Little Known Ways To Make More Money With EBooks

There are a myriad of free information products on the... Read More

How eBooks Can Be Very Valuable

EBooks have a number of benefits over the traditional book.... Read More

Write Your eBook - 6 Great Ways to Find the Time

Busy! Busy! Busy!What's new? And who isn't busy?The majority of... Read More

The REAL Info Products Secret and How to Get Out of the Cycle

Most "info-products" revolve around Internet marketing, and get rich quick... Read More

Information at What Price? Exploring Fee-based e-Content

In pursuit of a paid model for content, many businesses... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around... Read More

Writing an eBook is Risk-taking Behaviour ? Choose to do it!

The choice to author a book isn't one that just... Read More

Online Promotion: 20 Phenomenal Tricks To Sky-rocket Your Traffic And Sales With eBooks

There are many authors who have made a killing with... Read More

Sell 100,000 eBooks By Letting It Be Read For Free?

Did you know that if just one person goes into... Read More

Why Write an EBook?

It's not true that everything that has been said has... Read More

Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost... Read More

Why eBooks Are The Most Overlooked Path To Online Prosperity

The ebook revolution is here! The Internet now makes it... Read More

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish... Read More

7 Secrets to Explode your eBook Sales! Part 7

Secret #7: How to create a mountain of sales using... Read More

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as... Read More

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made... Read More

Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They... Read More

How to Use eBook for Marketing and Promotion

There are innumerable ways to use ebooks to promote your... Read More

30 Truisms About eBook Authoring

The decision to author an eBook is a life-changing decision.... Read More

Resell Rights Power

The Quickest Way To Have A Product To Sell On... Read More

10 Ways To Make Money With eBooks

Ask any internet marketing "guru" and they will tell you... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside... Read More

led wholesaler commercial lighting Pete's produce ..