Drug testing

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written ebooks, are writing ebooks or have produced other information products such as reports. No doubt, each writer wants to sell them. And many people have problems selling their ebooks. That's because they try too hard. Here's a different approach which will change the way you see what you do.

Firstly, let's take a look at the traditional book publishing business. An idea is turned into a series of words by an author. A team of people at the publishing company then take those words and fashion them into a book. Then a printing company takes the output from the publisher to produce the final copies. These printed volumes are then taken to a wholesaler who then delivers them to a retailer. A series of customers then buy the book (hopefully!).

Now, look closely at that process again. The customer is buying the book from the retailer. The person doing the selling job is the retailer - not the author. The author is the first part of the manufacturing process which allows the retailer to sell something. So as an ebook author you are not a retailer, you are in the manufacturing business. Manufacturers don't sell - retailers do. So, because as an ebook author you are a manufacturer, not a retailer, perhaps your sales would increase if you concentrated your efforts on the manufacturing process, rather than the selling process.

In the traditional publishing sector that's exactly what happens. The publishers work out which book formats are best for a target market, they deal with pricing issues and they arrange all of the promotion. They hand all of this on a plate to the retailers who then do the selling job. The same is true for cars. Almost no car manufacturer sells cars; dealers do. But the car manufacturer does all the research and promotion. They provide the dealers with the advertising, the brochures and the support they need to help them sell.

So, take these analogies into the ebook publishing business. What happens? Instead of ebook authors stopping their work at the end of the manufacturing process, they then try to be retailers as well. And then they wonder why they don't have many sales.

Here's a plan which works. Other ebook authors have demonstrated it time and time again. Stop selling your own ebooks - get other people to do that for you. On the Internet such retailers are called 'affiliates'. Most affiliate schemes do not result in sales. The ones that work adopt the model of the publishing industry or the car market. Here, the ebook author does all the promotion and provides affiliates with every support necessary to help them sell the books. So provide your affiliates with brochures, adverts, newsletters, articles - anything they can use to sell your books. The more you do for your affiliates, the better they will be at selling your books. And because there are more of them, you'll end up with far greater sales than you could achieve on your own.

Remember as an ebook author you are a manufacturer, not a retailer!

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an expert on information products and runs Infoselling.com where you can get a FREE report on how to sell your own infoproducts.

http://www.infoselling.com

limousine chicago service
In The News:

Selling Books and E-Books Online

For many authors the thought of getting professionally published is... Read More

Goals and Objectives in Authoring an eBook

Goals begin behaviour, consequences maintain behaviour!IntroductionIt is ESSENTIAL to set... Read More

Internet Marketing - How to Write Your Own E-book

I tell you now the first e-book I ever wrote... Read More

How One eBook Author Writes eBooks

How does this eBook writing process actually work for an... Read More

Ebook Marketing: How To Succeed In Your Ebook Marketing Without Trying Too Hard

If you want to succeed in your ebook marketing, there... Read More

Neighborhood Mobile Watch Program

Setting up a Neighborhood Mobile Watch Program in your community... Read More

How to Harness the Power of Ebooks for the Benefit of Your Website!

Ebooks can be a powerful tool when it comes to... Read More

eBooks With Reseller Rights Are Your Ticket To Online Success

Starting an Online business today is pretty easy and it... Read More

Writing An eBook - The How To Guide

Whenever you're listening to one of the big names in... Read More

Making Money With Information Products

I actually know a few... Read More

Write Your eBook - 6 Great Ways to Find the Time

Busy! Busy! Busy!What's new? And who isn't busy?The majority of... Read More

The Secrets to Writing Your Very Own Profit Pulling eBook!

I can guarantee that anyone can write an ebook. Everyone... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside... Read More

Electronic Publishing Explained

An eBook is basically a document in the form of... Read More

How To Protect Your eBooks From Piracy And Copyright Infringement!

eBooks, or electronic books, mean big business for all aspiring... Read More

3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about... Read More

How Using A Drop Capital Increased My Ebook Sales By 40%

You will often find me with my head in a... Read More

20 Questions To Ask Before Creating An eBook

1. What will be the title of your ebook and... Read More

Who Really Wrote That Ebook?

The publishing world has never been more fun, and opportunities... Read More

Rapid Knowledge Development for Businesses

When there is little time to go to the local... Read More

Make Profits from FREE e-Books

E-books are one of the most beneficial and easiest ways... Read More

7 Secrets to Explode your eBook Sales! Part 5

Secret #5: How to build steady sales for years to... Read More

How eBooks Can Be Used As An Online Business

Times are hard today! Though the economic data would indicate... Read More

Shorten Your Journey to Book Success with Teleclasses - Part 2

Are you an author who wants your book to be... Read More

Writing Acknowledgements for E-Books

It is important to have an acknowledgements section in your... Read More

commercial led lighting fixtures ornamental street lighting Pete's produce ..