Drug testing

Online Consumers ? What Are They Complaining About?

For many businesses, e-commerce represents a tremendous method for generating revenues. To maximize the profit potential, you need to keep an eye on issues that drive your prospects nuts. The FTC maintain a list of the top 10 "dot.cons" complained about by consumers. If your site falls within one of these industries, you must make sure you address these concerns.

Consumer Complaints

According to the FTC, here's what online consumers are complaining about most:

Internet Auctions

The Bait: Shop in a "virtual marketplace" that offers a huge selection of products at great deals.

The Switch: After sending their money, consumers say they've received an item that is less valuable than promised, or, worse yet, nothing at all.

Internet Access Services

The Bait: Free money, simply for cashing a check.

The Switch: Consumers say they've been "trapped" into long-term contracts for Internet access or another web service, with big penalties for cancellation or early termination.

Credit Card Fraud

The Bait: Surf the Internet and view adult images online for free, just for sharing your credit card number to prove you're over 18.

The Switch: Consumers say that fraudulent promoters have used their credit card numbers to run up charges on their cards.

International Modem Dialing

The Bait: Get free access to adult material and pornography by downloading a "viewer" or "dialer" computer program.

The Switch: Consumers complained about exorbitant long-distance charges on their phone bill. Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number.

Web Cramming

The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue.

The Switch: Consumers say they've been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period.

Multilevel Marketing Plans/ Pyramids

The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program.

The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money.

Travel and Vacation

The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price.

The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid.

Business Opportunities

The Bait: Be your own boss and earn big bucks.

The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims.

Investments

The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns.

The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to be able to predict the market with 100 percent accuracy.

Health Care Products/Services

The Bait: Items not sold through traditional suppliers are "proven" to cure serious and even fatal health problems.

The Switch: Claims for "miracle" products and treatments convince consumers that their health problems can be cured. But people with serious illnesses who put their hopes in these offers might delay getting the health care they need.

A Problem For Your Site?

These issues must be addressed if your site falls in one of these categories. Simply raise the issue in a prominent area of the site and tell the prospect why it will not be a problem on your site. Failure to do so will result in lost sales.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

limousine chicago service
In The News:

Getting Started: Creating a Business Plan

You're excited. You have a great idea for a profitable... Read More

Intranet Portal ? Business Case ROI

The days of easy money are overIn these post-dot-com days... Read More

How e-business and e-Marketing are Changing

Internet now days became a real marketplace and many many... Read More

Electronic Commerce and WTO

The Internet may not be useful for all businesses, nor... Read More

One Point Two Billion

In this surreal world of the internet, anyone, even you,... Read More

Expand Your Local Business Through the Internet

To obtain more local customers for your business, consider expanding... Read More

Leveraging Open Source Technology

Open Source applications can bring unique value to business owners.... Read More

Ecommerce Marketing Plan

Concept of ServiceThe current work deals with marketing offer of... Read More

Accepting Credit Cards For Your Online Business

Did you know that one of the best ways to... Read More

How E-commerce Web Site Design Differs From Normal Web Design

When it comes to e-commerce everything is a little bit... Read More

Why This Is The Perfect Time To Start Charging For Website Subscriptions

If you're a writer, researcher, subject matter expert, enthusiastic hobbyist,... Read More

Web Store - Why Do You Need One?

Internet has opened a new era of business opportunities. Each... Read More

Projecting Your Image

Whether you sell a product or merely sell time to... Read More

The House Of Print.Com

Publishing has always been a difficult business to promote successfully,... Read More

Shopping Online: What You Should Know

For some people, shopping online is as normal as driving... Read More

eCommerce Software Solutions

All of the long, grueling nights and an unknown number... Read More

Bringing the World to Your Door

According to Internet.com, by the year 2008 nearly 30% of... Read More

7 Must Have Scripts to Look for When Shopping for E-commerce Hosting

When shopping for e-commerce hosting there are a lot of... Read More

The Art of Being Human

This isn't the first time I have written about the... Read More

How To Prevent Your 3rd Party Merchant Account From Suspension

What would you do if you were sent an email... Read More

Online Merchant Account - Costs and Alternatives

Merchant Account BasicsA Merchant Account is a commercial bank account... Read More

The Clickbank Crash of 2003: Lessons Learned

I had a rude awakening recently. I checked the days... Read More

Intranet Project Names - Some Ideas

"What's in a name? That which we call a rose... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One

The problem with most e-commerce marketing strategy today is that... Read More

Government Buying and Selling on the Internet

Global Insight, a leading economic and financial forecasting company, (formerly... Read More

led street light specifications street lighting columns Pete's produce ..