Drug testing

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list:

1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous.

2. Spread the knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design.

3. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on the test slide. A test slide is the slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it the next time you turn it on.

Turn the system on with the test slide displayed and then switch to the next slide. The next slide can explain how they can get your free but-not-for-free product and the directions on how to receive it. Return to this same slide at the end of your presentation.

4. At this same presentation, pass around a clipboard asking them if they want to register for ezine. Start passing at the beginning or even before you start. Use a short piece, different colored paper, with a note about the free but-not-free item. Give them three incentives to register at that time.

5. Send out a press release every time you have a new free but-not-free item available. Send whenever you have new context, new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learn the lingo, you can learn the how-tos with a Google search: Search example: "press release" and "how to". Leave in the quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.

6. Locate web sites that give out awards for outstanding ezines. Apply and keep applying. Keep tweaking. Look at previous winners and model. When you do win one, post it everywhere on your site and on every issue of your ezine for a year. Also, send out a press release when you do. If they create a press release as well, ask to use that one. Make copies of theirs and give it out at networking events. Remember, you can't win the lotto unless you play. So, get in the game, and apply. Try: http://emailuniverse.com/bestezines/ or search on Google with: "ezine award".

7. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask for the e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."

8. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they consider "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you loose the opportunity for tagging the item for search engine listing.

9. After you post your articles in the ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick up the article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, in the press release, Send them a copy of the release.

10. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them the remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.

11. Add an invitation to all your automatic e-mail signatures. Also, mention the free but-not-free item of the month. Include an expiration date for that free but-not- free offer. Change the e-mail signatures weekly to maintain interest.

Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.comblog: http://abundance.blogs.com

limousine chicago service
In The News:

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever,... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion.... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

Choose Your Email Marketing Software Wisely

Successful online business can't be led without email marketing. Many... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

Email List Management

How do you get the most out of your list?We... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

How Autoresponders Boost Sales By Up To 400%

Imagine going to bed and waking up in the morning... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

led parking lot induction street light bulbs Pete's produce ..