Drug testing

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.

It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. Actually the SPAM monster appeared to be slowly squeezing the life out of their online business. To meet the SPAM challenge most ISPs have set up SPAM filters that are so powerful that they quite often filter out mail that has been requested, especially mail of the massive opt-in kind. This has meant an increasing number of bounces and undeliverable mail.

With the arrival of blogs there was an easy way out of all this anxiety. Ezines could easily be posted on blogs and no ISP SPAM filter would touch it. And what is more the email aspect of feedback was not lost because readers could easily post a comment at the blog. The huge advantage over email here was that one could see another readers comment and quickly support or disagree with it. Blogs have actually revolutionized publishing the way no other tool has in the history of mankind.

So have blogs made email newsletters and opt-in email lists obsolete? The answer is a firm "NO". Nothing would be further from the truth. Even when an online publisher delivers their weekly or daily content at a blog, what is the best way of sustaining and growing traffic to the blog?

Actually even with a website, there is no other more effective way of sustaining high traffic than by harvesting email addresses. This is done by offering and email newsletter or an email course of sorts. This builds up a valuable opt-in email list that you can use again and again to direct traffic to your site. You can even sell them something. As internet marketing experts often point out, the money is in the list.

This is the reason why experts advice affiliates to set up their own sites or blogs to play a key role in their efforts to market their affiliate site. This is simply because it is a huge waste to drive so much traffic to your affiliate site and end up having only a tiny fraction signing up for your affiliate program. By driving traffic through your own site, you have an opportunity to harvest emails and build up a huge, valuable targeted opt-in email list that you can still market the very same affiliate program to, later. In fact research has clearly shown that most people buy only after several repeated encounters of the same product or service.

Even with the introduction of the extremely useful blogging tool and the change of business models by many online publishers, opt-in email lists still remain the most valuable online marketing tool.

About the author: Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.

limousine chicago service
In The News:

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day,... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like... Read More

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course?... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

Ten Tips to Building Your Opt-in List.

To build and maintain your opt-in list requires constant attention.As... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

industrial led induction fixtures garage lighting fixtures Pete's produce ..