Drug testing

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.

It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. Actually the SPAM monster appeared to be slowly squeezing the life out of their online business. To meet the SPAM challenge most ISPs have set up SPAM filters that are so powerful that they quite often filter out mail that has been requested, especially mail of the massive opt-in kind. This has meant an increasing number of bounces and undeliverable mail.

With the arrival of blogs there was an easy way out of all this anxiety. Ezines could easily be posted on blogs and no ISP SPAM filter would touch it. And what is more the email aspect of feedback was not lost because readers could easily post a comment at the blog. The huge advantage over email here was that one could see another readers comment and quickly support or disagree with it. Blogs have actually revolutionized publishing the way no other tool has in the history of mankind.

So have blogs made email newsletters and opt-in email lists obsolete? The answer is a firm "NO". Nothing would be further from the truth. Even when an online publisher delivers their weekly or daily content at a blog, what is the best way of sustaining and growing traffic to the blog?

Actually even with a website, there is no other more effective way of sustaining high traffic than by harvesting email addresses. This is done by offering and email newsletter or an email course of sorts. This builds up a valuable opt-in email list that you can use again and again to direct traffic to your site. You can even sell them something. As internet marketing experts often point out, the money is in the list.

This is the reason why experts advice affiliates to set up their own sites or blogs to play a key role in their efforts to market their affiliate site. This is simply because it is a huge waste to drive so much traffic to your affiliate site and end up having only a tiny fraction signing up for your affiliate program. By driving traffic through your own site, you have an opportunity to harvest emails and build up a huge, valuable targeted opt-in email list that you can still market the very same affiliate program to, later. In fact research has clearly shown that most people buy only after several repeated encounters of the same product or service.

Even with the introduction of the extremely useful blogging tool and the change of business models by many online publishers, opt-in email lists still remain the most valuable online marketing tool.

About the author: Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.

limousine chicago service
In The News:

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever,... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1.... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files --... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be... Read More

induction 1000w lights induction street lighting retrofit Pete's produce ..