Drug testing

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses.

But if there is one thing I've learned as the owner of an ezine, it is that the easy road is not always the one that brings you the best results. The problem with buying an email list is that none of the people on that list know who you are. When they receive an email from you, most likely they will just delete it without bothering to open it.

That is why it is so beneficial to build your own opt-in email list. Yes, creating a list from scratch is the more difficult and time-consuming solution, but at least it is a solution. Email lists rarely bring the desired results, so the money you spend on them might as well be flushed down the toilet.

Email marketing and ezine distribution isn't about blasting a bunch of strangers with sales pitches and information they don't want and didn't ask for. If you really want to achieve results with your email list, you need to build your own.

Here is a list of questions you need to ask yourself when building your email list:

*Who is your target audience and what do you have to offer them?

*What kind of relationship do you want with the recipients of your emailings?

*What method or methods will you use to collect email addresses? Web forms, registration or subscription forms, trade shows, telephone contacts and sales calls are all viable ways to get the email addresses of people who will be interested in what you have to offer.

*Will your emails come in the form of ads, newsletters, deals and specials, company announcements and press releases, or discussion lists?

*Will you handle the creative aspects of your mailings, such as copywriting and editing, or will you need a little help?

Once you're ready to start building your list, use outside lists to help you get started. You can recruit opt-in list members by renting an opt-in list to send out an announcement. You could also try taking out an ad in a targeted email newsletter or discussion list.

About The Author

Mohamed Rabea is the owner of one of the Internet's most popular home based business and marketing websites, available from http://www.bizpeak.com & http://www.bizpioneer.com

limousine chicago service
In The News:

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

induction 1000w lights induction street lighting retrofit Pete's produce ..