Drug testing

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products.

What is E-mail Marketing?

E-mail marketing is a way by which you promote your business and services to individuals by e-mail. Frequently, people opt-in to receive these types of e-mails so you are not spamming people with unwanted mail. In these e-mails you will provide information on your business and service and information for individuals to contact you if interested in these advertised services. This is a great way to reach many individuals quickly and is very cost effective.

Now that you know what e-mail marketing is you need to learn about the benefits of an e-mail marketing campaign.

Benefits of E-mail Marketing

There are many benefits of e-mail marketing simply because the majority of people check their e-mail every day, if not multiple times per day. This means you have the opportunity to reach people almost immediately. Also, e-mail marketing is a billion dollar business so it certainly has a track record of being effective.

Other benefits of an e-mail marketing campaign includes saving a significant amount of time and money. An e-mail campaign can be started and completed in the matter of hours and then sent out immediately. The traditional method meant designing and printing advertising materials, stuffing and addressing envelopes, and finally mailing them. This included a lot of additional work and time, not to mention money.

You will also see your sales increase with this type of marketing campaign and generally you will receive a response rate of 5-15% with this type of campaign.

Now that you are aware of the benefits, is an e-mail marketing campaign for you?

To decide whether this type of campaign is for you or not you need to ask yourself some questions.

Question #1

What are your goals and how will you achieve them? You need to know what your goals are and what you are trying to achieve from a marketing campaign before you can decide what type of campaign will best benefit you.

Question #2

What resources do you have available to devote to this campaign? You want to make sure that you have enough time to properly plan and carry out an e-mail campaign, not to mention the money and other skills it will take to create a successful campaign.

Question #3

Are your prepared to handle an onslaught of orders and questions? When you send out an e-mail for products or services, you need to be prepared to handle a lot of orders short amount of time, not to mention many questions. Be sure you are prepared before you start this type of campaign.

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/

limousine chicago service
In The News:

Market Your Business through Newsletters

Most business people on the web subscribe to at least... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion.... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create.... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

outdoor induction lights led street lighting retrofit Pete's produce ..