Drug testing

Email Marketing Essentials

Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.

Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their email address? By giving them something of value in return. For example on my web site, kdaviesnz.com, I give away a short report about how a particular web site averages $27,000USD in revenue per month with only around 100 visitors a day.

When creating your email marketing campaign remember the most important thing is to build a relationship. Your goal may be to make a sale but people are more likely to buy from you if there is a relationship there. This is because you've given them a chance to know and create you.

Don't go for the sell right away. It usually takes at least seven emails before someone is ready to buy. Instead, take the time to build the relationship. If you go for the sell too soon you will lose your potential customer. Get your prospects a chance to like and trust you.

When writing each email always have the recipient in mind. Write the email as if you were sending it to just one person and imagine you are the person you are sending the email to. How would you feel when you read it? Would you think that it was just another email by someone trying to push a product? Or would you think "wow, there's some really useful stuff here"?

Here's a tip. After you write each email send it to yourself. That way you get to see the eamil from the recipient's point of view.

After you compose the email you need to make sure it gets delivered and not sent to the recipient's junk box. Fortunately there is Lyris's ContentChecker that will check your email for you. It's available at http://www.lyris.com/contentchecker.

Now for the email itself.

You must have a subject line that practically guarantees your email will be open. Afterall, if your email is not opened then you've wasted your time writing it. Emails that have a personal sounding subject line are more likely to opened than ones that sound commercial. Where possible use the word "this" and include elllipsis points at the end. Some good subject lines are:

"I just have to tell you this ..."
"Here's what you should know ..."
"I almost forgot ..."

Be sure that the subject line agrees with the sender. For example if you're selling a new exercise technique (eg the sender is something like "me@secretexercisetechnique.com") you wouldn't use a subject line such as "This is how to save big bucks on your mortage". You could however use something like "This is the secret ..."

The first few sentences of the email should be used to establish rapport. Let the recipient know something about yourself. For example you could write something like "Hi, how are you? It's been hectic here but things are finally starting to calm down." Imagine you were talking to a friend.

The rest of the email should be on just one topic and provide value. Use language that is pleasant, conversational, and familiar to your prospects. That way you build a rapport with them which leads to trust. Don't waste your prospect's time and avoid formal speak. It'll only turn your prospect off.

Finally, when your prospect is ready to act, tell your prospect what they should do - whether it's buying a product from you or subscribing to an ezine.

When someone reads an email you have sent them they are doing you a favour. They are trusting that you have not wasted their valuable time and that you have sent them something of value to them. Do not abuse that trust.

Find out how one web site averages over $27,000USD in revenue per month with only around 100 visitors a day. Visit kdaviesnz.com and download this essential *FREE* report today!

limousine chicago service
In The News:

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download... Read More

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business... Read More

Choose Your Email Marketing Software Wisely

Successful online business can't be led without email marketing. Many... Read More

Will Microsoft Kill Free Email on the Net?

Spam has been such a problem that email filters are... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

led parking lot induction street light bulbs Pete's produce ..