Drug testing

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I'm subscribing to, arrive in my Bulk folder.

I glanced curiously through the 25 new messages displayed on the first page. There were only 3 e-mails that pulled my attention and made me open them immediately. Also, I opened 4 additional e-mails because they came from sources that I was expecting e-mails from.

And, what about the rest?

There was nothing in the subject line that would've been beneficial for me. Therefore, I didn't even bother opening the rest of the e-mails. Maybe, I'll go through them later when I have more time to spare.

Who knows! Maybe those e-mails that I didn't open had something of a great value to me. But, the marketers sending them didn't spend enough time to word the subject in a way to grab me by my shirt and make me open them without even thinking about it. Well, at least 3 of them did.

How's your "opening ratio" of the e-mails that you're sending to your list?

We live in a "Headline Society." With free time becoming increasingly rare and with a massive amount of information coming at us from infinite number or sources, people use headlines as time-saving devices. They direct their movements and attention to the headlines that spark interest.

Analyze yourself and see what grabs your attention first, the content or the headline?

If your headline doesn't instantly reach out and touch the prospect, chances are that the rest of your message doesn't stand a chance.

And, remember that the subject line of your e-mail is nothing else but a headline. It's the first thing that people see before they even look at your entire e-mail. It's your only chance to interest and influence the recipients. It will either grab their attention or not.

Your subject line will tell the recipients whether they should "read on" or "move on". If your subject line fails to attract a sufficient readership, nothing else matters. The body of your e-mail quickly becomes irrelevant. Your entire effort might be doomed.

Ideally, you want to make your e-mail recipient be "fully alert" and pay attention to your message, the same way you would pay attention to a fire truck, an ambulance, or a police car coming down the road with the sirens on.

You have to burst out with your strongest, most provocative, explosive choice of words. Something that compels the recipients of your e-mail to read further and take action.

So, how would you get that accomplished?

A successful subject line consists of carefully selected words that achieve any, or all of the following:

1) Deliver a benefit,

2) Present a compelling offer,

3) Reveal attention grabbing news.

But regardless of the approach you choose, at the end of the day you want to accomplish the following with the subject line of your e-mail:

a) Attract attention and create curiosity;

Never beat around the bush, but cut right to the heart. Capture people's attention with your most remarkable claim or benefit that you will deliver with your e-mail. You want to make your subject line impossible to miss. Benefits, benefits, benefits. That's what everyone wants ? including your e-mail recipients. The bigger and more impressive the benefit you offer, the more curiosity you create.

b) Arouse people's interest and ignite their desire to read more;

Give them a hint or a taste of what is to come. It makes the person hungry for more and keeps them involved. The benefit, offer, or news that you mention in your subject line, will be the major reason for your recipient to continue reading. It's the magical lure that compels the person to read on.

c) Sell them on the rest of the message;

Always think of the recipients' benefits when writing the subject line. When you're thinking from your recipients' point of view, you're communicating on their level about something that they're interested about. WIIFM (what's in it for me). Sell them the rest of your e-mail by telling them with your subject line - what's in it for them and not what's in it for you.

Here are some examples of subject lines that will help you accomplish the above.

1) The unfinished sentence;

"Here's the secret source of ..." , "A sneaky marketing trick that will ..." , "A shocking truth about the ..." , "Increase your commission with this new ..." , "Here's a great example of ..." But, don't get lazy and use the 3 dots on a statement. "Only 14 hours left ..." It won't create the same effect as "Only 14 hours left for ..."

2) The question;

"How much is your hour worth?" , "Are you frustrated with your paycheck?" , "John, are you making this mistake too?" , "Did you get the recording from last week?"

3) The "Ah, what?" statement;

"The funeral is Friday." ? Mat Gill. "Thank Donald Trump for this." ? Kevin Wilke

4) The "how-to" statement;

"How to increase your profits." , "How to have the best sex ever." , "How to write the best articles." , "How to triple your signups."

5) The direct statement;

"The shocking truth about making millions of dollars." , "Finally, the best marketing option."

6) The Indirect statement;

"The best ways for getting signups are waiting for you inside." , "A very special opportunity is waiting for you inside."

7) The guarantee statement;

Be careful with this one. Don't say it unless you have 100% proof. Or, FTC will knock on your door very soon. "Double your money in 30 days or I'll pay you 120% cash back!"

8) Scare-them-half-to-death statement;

"Your online identity is at stake." , "They will steal your credit card right in front of your eyes." , "A teenager can break into your computer nowadays."

9) The pure benefit statement;

"7 easy steps to a professional looking website." , "10 ways to fight Click Fraud." , "25 tips to help you qualify for your job."

10) The news;

"Google changed their policy." , "The best online survey." , "Judge sentences spammer to nine years in prison." , "A brand new free money video" ? Frank Kern.

11) The invitation statement;

"You're invited to attend tonight's free phone seminar."

12) The emotional statement;

"I cried when I wrote this for you." , "I apologize for the last week e-mail." , "I'm sorry for the late notice." ? Frank Kern.

13) Use your imagination. Create a subject line that will spark interest, create curiosity, get the attention, and most of all, deliver a benefit that your recipients cannot refuse.

Steve Dimeck. Author and Publisher. To receive more quality articles such as the one you just read, sign up for Steve's [TSM] Bulletin at: http://tsmbulletin.ogdteam.com. Your next issue of the [TSM] Bulletin is just one click away.

limousine chicago service
In The News:

The Lazy Mans Way To Building a Massive List In Minimum Time

As you read every word of this article, you'll be... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Click for Success!

Being online for the last five or so years has... Read More

Autoresponder Tips

An autoresponder is useful for, well, responding to people who... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1.... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

roadway cobra head led light manufacturers Pete's produce ..