Drug testing

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers.

One of the main reasons that this is occurring is that your IP or Domain may be Black Listed. All major ISP's and many corporate email systems now check against Black Lists and will refuse to deliver any emails that come from an IP that is Black Listed.

But what exactly is a Black List?

DNS black lists are lists of domains and IP's that are known to originate Spam. Many anti-spam software programs used by corporations and ISP's use these lists to control Spam by refusing any email that originates from one of these domains or IPs.

Unfortunately there are many instances of false positives as there are few checks and often little objectivity when listing a particular IP. In order for a black list to know that a domain is sending Spam, the offence must be reported . It may take only one report via a web form for you to be listed.

You may be listed maliciously through one complaint of a client, or that of a competitor. Many Black Lists, as well, will list not only the IP that is suspected as spamming, but will list any IPs in that range of addresses. If someone using the same Internet provider as you is accused of spamming and is placed on a Black List, you may be listed as well.

DNS blacklists are usually maintained by anti-spam organizations or by individuals.

What are some of the most popular Black Lists that ISPs are using?

Some of these include:

MAPS - http://www.mail-abuse.com/
Spam Cop - http://www.spamcop.net/
SpamHaus - http://www.spamhaus.org/
SPEWS.org - http://www.spews.org/
ORDB.org - Open Relay Database - http://www.ordb.org/

How do I know if I am on a Black List?

Unfortunately, you really can't be 100% sure if you have been black listed. You may be on someone's black list and not even know it. There are, however, ways to check most of the lists.

One way is to check your server log when sending your campaigns. You will often see an email bounce notice indicating that the message has bounced because you are on a particular black list.

Many of the major black lists also allow you to enter your IP into a form on their site. These checks will tell you whether you appear, or not, on their list.

A useful tool, is the Black List Monitor. http://www.blacklistmonitor.com. - It automatically checks your IP against most of the major Black Lists and tells you which ones you are listed on. It also gives you help in getting removed. All your IPs are constantly monitored for any changes, listings, or delistings.

But what is a White List and how can this help?

Many corporations and ISPs will create a white list. This is a list of trusted IP addresses that they feel confident will not send spam to their customers. If your IP is listed on a particular white list then your email messages will be delivered to the destination email address. It is important for reputable marketers to work with the major ISP's such as AOL to ensure that you are on their white list. For most, it can be a lengthy process, but well worth your efforts.

Other third-party email certification programs now exist. Bonded sender www.bondedsender.com is one such agency. By joining Bonded Sender, senders improve deliverability rates and differentiate their brand. Senders go through a formal application process, adhere to email standards and post a bond against potential complaints. Major ISPs such as MSN/Hotmail now check against Bond Sender's white list and allow these email to pass.

Knowing if you are on a black list, getting removed if you are and getting established on white lists is critical if you are email marketing. The more messages delivered equals more sales!

Author Karen Fegarty is with MailWorkZ the creator of Black List Monitor-- advanced service that continuously checks all the major blacklists for you, and then some. Don't be treated unfairly! Keep a handle on who may have you blacklisted. Get a free trial and find out more at http://www.blacklistmonitor.com.

limousine chicago service
In The News:

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Explode Your Sales By Building Your Own Opt-In List!

------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing... Read More

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course?... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion.... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

Six Easy White-Listing Ways... Stop Losing Important Emails!

Are you dead sure about receiving of all the important... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

What Good Is An AutoResponder?

A term that confuses just about everyone is "autoresponder". When... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content... Read More

wall pack lights inductive lighting Pete's produce ..