Drug testing

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to success in online marketing of any kind is contact. Not just the one time "flash in the pan" type either. You need to form relationships with your potential customers, and maintain it on a day to day basis. Remember, just as with content, good solid contact will get you good solid sales.

Developing relationships with your clients is paramount in any successful campaign, and to do this, you need more than a series of advertisements hitting the airwaves. You have to "lock" your readers in so that you can get assurance that the highest number of people are reading anything you send out.

In other words, you need to get yourself a mailing list of people who have signed up to get information from you. These people have agreed to hear what you have to say, and so will be more likely to open your emails than, say a cold contact would. You give them a taste of the area of sales you're focusing on, and no doubt, they have similar interests.

So how do you go about getting a mailing list, and how do you keep track of it?

Obviously, you'll need a place for your potential customers to sign up. You can do this a few different ways:

1. You could create a simple sign up page on your website with a form on it that'll let you gather names and email addresses. Then place a link to that sign up page on your main site with a brief statement about what they'd be signing up to.

2. You could create what's called a "landing page" that also has a sign up form on it. Landing pages are good when you're working with Google AdWords or a similar advertising method. You could create an ad that simply states, "Get some free information about (your marketing focus) and be on the road to success in no time." As the link URL, you'd supply your landing page, where people could sign up. Add some pertinent info about your offer and you're on your way.

3. Or you could build the newest form of page used to develop a good mailing list called the "squeeze page." A squeeze page can be a stand alone web page that offers your readers some information about a product much like a sales copy page does. However, the difference here is that you'll be splitting the information into two separate pages thus giving only half of the information along with an, "If you'd like to learn more, simply fill in the form and you'll be immediately given a much better idea of what it's all about."

Which ever way you choose to get sign ups, you've only won half the battle however. Now you have to keep track of your new customers and give them something to read that'll get them to buy from you.

This is where autoresponders can come in handy.

Autorepsonders make it easy to build relationships with your customers because, as the name suggests, they are automatic. Most autoresponders can be tied into any sign up form and harvest names and email addresses for you, so you don't have to keep track of them manually.

They're also used to send out mailings automatically whenever you schedule them, so you could load something into your autoresponder today and have it emailed out several days or weeks later. Or, if you have something exciting and new to tell your readers, you could have the autoresponder mail it out right away. It's all up to you and how you want your mailings scheduled.

Many autoresponders also keep track of how many readers open each email you send out, giving you an idea of which mailings are the most popular. This way you can find products through your affiliate programs that get the best responses and not waste time and effort promoting things that aren't received as well. You get to keep your customers happy, you become more popular with them, and at the same time, create an efficient selling machine.

Another handy feature of most autoresponders is that they allow you to personalize your emails. With a click of a button, you can add each reader's name to your message and give them the sense that you're talking directly to them. Who wouldn't rather open an email and see, "Hi Fred," than "Dear Reader" any day? And which emails do you gravitate to when you open your email client, those that have headlines that read, "Important Information for You," or "Hey Fred, Here's Something You Might Like to See"?

Yes, autoresponders can help you achieve a highly personal and efficient sales machine, building relationships between you and your customers for weeks, months, and even years to come. They can help you put your best foot forward and give the impression that you are a professional online affiliate marketer that can be counted on to give regular and valuable information. This will gain you trust from those who read your messages, and trust always leads to more sales.

Fred Farah
copyright 2005

Fred Farah is a long time business man who is willing to share his expertise from his web site Best Affiliate Products

It's all about affiliate marketing to niche markets. Lots to learn from the Niche Madness 7-day eCourse, as well as the Niche Market Strategies newsletter.

limousine chicago service
In The News:

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common... Read More

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion.... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Wise Ways To Build Your Email List

Just about every successful Internet Marketer will tell you that,... Read More

Get Viral

Hey, using eBooks, eReports and eCourses is a fantastic way... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

Why You Need Run Survey

Do you have a list of e-mail addresses of your... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day,... Read More

led wholesaler commercial lighting Pete's produce ..