Drug testing

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www.learnhomebusiness.com

If your email subject line doesn't get read -Nothing gets read!

And it is worse now!

**DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in Quarter1-2002! These findings are based on 1.7 billion emails sent out by hundreds of clients. The report also reveals a bounce-back rate of 12.6%! -An all time HIGH in Quater2-2002.**

The writing on the wall is clear! email marketing strategies has to be redefined and innovated.

And the FIRST STEP begins with the subject line! All the hard work that you have put up in setting up your email becomes useless if it is deleted.

The 5 different methods listed here will add a strong psychological punch to the subject line which will increase the chances of your message getting opened!

These suggestions are based on Research Data and my own personal experience where I get a click-through ratio of over 8%.

*#1: Keep The Subject Line Short And Different:*

The shorter the email subject line-the better. Add a little mystery to it. If possible associate it with money.

For e.g.: " John's $ 49.99 Refund! The above subject line is what I use after my 5th follow up for upgrading my eBook the Deluxe version.

Inside the body of the message the first sentence is the exact 'refund message' he will be getting if the customer choose for a refund after upgrading. I have been receiving a click through ratio of about 7.5 to the URL, http://www.learnhomebusiness.com/upgradeglobal.htm

*#2: Innovative Personalization On The Subject Line:*

Note the above subject line again! "John's $ 49.99 Refund!

If the customer name is john, It is better to say "John's $49.99 Refund! --Than to Say, John your $49.99 Refund

This works best on your 3rd follow up onwards. Or if your are giving something valuable like a Free Gift you can use it on the First email. e.g. "John's Free Gift!

*#3: 'RE': In Subject Line Is Very Important To People:*

Is there a different way to use RE:?

Consider these two examples,

The usual one - Re: John, your income stream! The one I use - John -re: Your Income Stream!

The second one is the one that I use to drive traffic to the 50%-commission affiliate program for all my 38 info products. Again I get a click through ratio of 7.5% to the URL, http://www.learnhomebusiness.com/affiliate.htm

*-#4: Use Quotation " In The Subject Line:*

Using quotation in the subject line arrests a persons eyes on the subject line. e.g.: "John's $49.99 Refund!

*-#5: People Like To Be Updated, Upgraded And Remain Current:*

Use the word "update" and "upgrade" intelligently in the subject line.

For e.g.: "John's important update. Open!

Whenever I add a new affiliate program, an email with the above subject line goes out to my valuable customers. The response rate has been good enough -especially when I am inviting them to join under me.

*Additional Tip*

You can use the personalization suggestion given above even in your autoresponder. For eg if the personalization tag given to you by your autoresponder is , all you have to do is Insert:

"'s $49.99 Refund! --which will read as "John's $49.99 Refund! (Watch " and 's)

I hope this article to be of use to you. There are many more 'email subject tricks' to be discussed which I will be covering in a future article as I have already stolen a major chunk of your valuable time!

S. Kumar is the author of 3 eBooks:

"Become A Global Homebusiness Pro..." "Sales Letters That Get you Immediate Results" "Sales Doubler" - The New Smart Free Sales Tool

Download All 3 Of Them For FREE From His Site: http://www.learnhomebusiness.com

limousine chicago service
In The News:

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

Why You Need Run Survey

Do you have a list of e-mail addresses of your... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

Opt-In Email to Increase Website Traffic and Boost Online Sales

Sending messages and information to people who have given you... Read More

The Power of a Referral Script

The key to the success of e-commerce is in the... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

Click for Success!

Being online for the last five or so years has... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to... Read More

Twelve Tips for Successful Opt-in E-mail Newsletters

An opt-in e-newsletter is one of the most effective marketing... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine... Read More

induction cobra head induction shoebox Pete's produce ..