Drug testing

Franchisor Sample Grand Opening Launch for New Franchised Outlets

It is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members.

- - - - - - - -

Your inaugural marketing mission is an integral part of your new business. By doing this, we will attempt to insure that your route is tight and your customers are clustered by time and location. This will increase your productivity by saving you travel time and boosting your sales per stop. This mission will also help you better understand the needs of different customers and get you better acquainted with the pulse of your community. It helps us create a customized strategic development and marketing plan which takes into consideration your life goals, personality, ambitions and talents and matches them with your community, potential market and future customers.

Actual Mission:

This consists of a team of six to ten highly motivated individuals, which we send in to your territory for one week. We intend to contact businesses, V.I.P.s, government agencies and non-profit groups; explain your service and sign up customers. It's a major undertaking and this is why our crews have nicknamed it "Bonzai and Blitz" marketing. It is essential to your goals and domination of your exclusive territory.

MARKETING MISSION

I. COMPUTER DATA MAPPING

A. Complete Demographic Study

B. Maps - Zoning/Target Markets/Etc.

II. SCOUT

A. Drive Through Town

B. Aerial Photography

C. Story Board

D. Planning Assault

MARKETING MISSION CONTINUES

A. "Bonzai" Mission

1. Identifying Specific Customers

2. Contacting Customers

3. Mass Flyer Distribution

4. Telephone/Fax Marketing

5. Direct Sales Campaign

B. "Blitz" Mission

1. Planning Fundraisers

2. Contacting V.I.P.'s And Government Officials

3. Media Blitz

4. Route Development

5. Competition Study

C. Launch

1. Parade

2. Starting Route

3. Coupons

4. Free Washes

5. Word Of Mouth Referral Program

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

limousine chicago service
In The News:

Double Your Income Automatically

It is a common known fact that it is far... Read More

Business Is No Guarantee of Riches

Q: I'm thinking about starting a business since that seems... Read More

Financial Strategies for Transitioning from Salaried to Solo

7 Financial Strategies for Transitioning from Salaried to SoloA 40's... Read More

Top 10 Mistakes Entrepreneurs Make Before They Even Start

So you want to start a business. You have an... Read More

Prescription for the Future and Technological Revolutions

The world sure has changed in the last two-decades hasn't... Read More

Applying The Daffodil Theory into Business Practice

At times all of us need a bit of inspiration... Read More

Raising Capital for Your Business ? How Long Does it Take?

Most companies vastly underestimate the time commitment necessary to successfully... Read More

Entrepreneurs: Benefits vs. Features-Know the Difference!

Entrepreneurs know their business. They know their product, their service.... Read More

Are You Sure You Want To Start Your Own Business? Part Two of a Series

Why, exactly, do you want to go into business for... Read More

Before the Business Plan

Purveyors of conventional wisdom would have you believe that the... Read More

When Your Business Feels Like an Arranged Marriage

Q. I was laid off six months ago. Jobs in... Read More

Entrepreneurs Ask: As a Novice Entrepreneur, How Can I Feel Less Overwhelmed?

Great question! Overwhelm is very common even among the most... Read More

An Entrepreneur Is

An entrepreneur is an innovator. She sees a need in... Read More

Rx for Falling Corporate Profits

Once again the squeeze is on as renewed inflation worries... Read More

Are You an Entrepreneur That is Starved for Time?

Being an entrepreneur and running a successful home-based business is... Read More

Salon Marketing Using Wireless Broadband Internet Access

Our client in Chicago did, located right outside downtown too...a... Read More

... in Pursuing the American Dream

This morning I woke up at 4:30 in the morning,... Read More

Become a Recognized Authority in Your Field - in 60 Days or Less!

You don't have to be rock-star famous before you are... Read More

Do You Have What It Takes?

I think it's fair to say that not everyone is... Read More

The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past

Hair care has been around as long as humans have... Read More

7 Lean Marketing Laws For The Inspired Entrepreneur

The following laws will provide guidance on how to act,think... Read More

The Entrepreneurial Difference

Who would ever have imagined that going door-to-door in my... Read More

Business Name - How to Choose One

It's very important to get your business name right. You... Read More

Does It Really Take Money To Make Money (Online or Offline)? A Reality-Check of 2 Case Studies

The short and simple answer to this question is NO!Now,... Read More

Lets Not Forget About The Little Guy

Every business has to start somewhere. What truly makes this... Read More

bulbs fixtures led lighting savings Pete's produce ..