Drug testing

How To Find Focus And Turn Your Talent Into A Thriving Professional Business

There are tons of books and articles available to help professionals start up their business, but few that give practical insights on how to nurture your business once it's out of its infancy. At some point, every self-employed professional reaches the same dilemma: how to build a strong brand and grow their business without taking on too many clients, undervaluing their expertise, or sacrificing their lifestyle.

Once your business is established, you have the opportunity to brand yourself as an expert. Start now, and it doesn't take long to begin savoring the lifestyle and freedom you always dreamed your business would deliver.

The biggest asset you have in your business is...YOU!

Your time and unique brilliance are the foundation of achieving a highly profitable, deeply rewarding professional business. Implementing the following brand and business strategies is exciting, motivating, and compelling. Once you start on the path of profiting from a great brand and your unique brilliance, you'll never go back to the old way of running your business again.

Here are five strategies to turn your talent into a highly profitable business that lets your passion run free.

Strategy #1 Know Your Unique Brilliance

Your unique brilliance isn't a particular skill, like driving a car or delivering your service. It describes you when you are at your very best no matter what you are doing. It's as if the best moments of your life are encapsulated into one simple statement.

The goal is to one-by-one, ditch, delegate, or redesign every task that falls outside of your unique brilliance. You are now free to use your unique brilliance nearly 100% of the time. What's exciting is that as you hand off each task, you become more and more energized, productive, and profitable. It truly is a magic wand that once waived, delivers the freedom you always dreamed of.

Strategy #2 Know Your Brand

You don't have to hire an expensive brand consultant to profit from a compelling brand strategy. What you do need is a clear, concise brand that makes you instantly known and recognizable. Brand wisdom goes beyond a logo and a tagline. A brand is the promise of an experience. Your brand must immediately evoke strong emotions and tug on the heartstrings of your choice client.

Strategy #3 Create A Championship Support Team

Sure, when you first started your business, you probably did every task solo. But to reach the next level of business success and freedom means building an excellent team. For example, one client increased his revenue by a whopping 300%. How? He credits spending just $100 a month on a virtual assistant, who freed up so much of his time and energy, he was able to focus on bringing in new business. Now that is great ROI!

Strategy #4 Take Time Off

Yes, you read correctly. I guarantee that as soon as you cut back to a four-day work week, your business will change for the better. You'll work smarter, make better decisions, and create new, lucrative opportunities. Working less time shines a new light on how you run your business. Plus you'll enjoy the rejuvenating benefits of increased creativity, relaxation, and fulfillment by getting plenty of R&R during the remaining three days of the week.

Strategy #5 Leverage Your Expertise Into A Compelling Package or Program

Delivering 1-on-1 services is a waste of your time, talent, and profit potential! No matter what business you're in-consultant, coach, speaker, trainer, designer-there are dozens of ways you can package your service. For example, one client, a professional organizer, stopped charging by the hour, and created a package from the individual services she was already delivering. Within one week she had tripled her revenue!

(c) 2005, Kendall SummerHawk. Reprint rights granted to all online venues so long as it remains complete and unaltered (including the "about the author" info at the end). Send a courtesy copy of the reprint to kendall@kendallsummerhawk.com.

Kendall SummerHawk delivers client capturing website content strategies plus the nationally renown Brilliance Unbridled marketing program. For more FREE tips like these, visit her site at http://www.KendallSummerhawk.com

limousine chicago service
In The News:

Is Now the Right Time to Become An Entrepreneur?

A number of economic changes are magnifying the role of... Read More

3 Essential Elements of Operating a Successful Business

Have you ever imagined what it would be like to... Read More

Work On, Not In Your Business

Are you busy? Everyone's busy! Ask anyone they'll tell you... Read More

Hurricane Katrina, Death, and a Different Type of Entrepreneurship

I've seen terrible images today on the television and internet-bodies... Read More

Vendor Relations

Communication is the key to vendor relations. In your small... Read More

Beware the Opposition!

Any time you make changes in your life you are... Read More

Four Steps to Entrepreneurship

As more and more people start or consider starting their... Read More

Starting a Company on a Shoe-String Budget

A lot of people never start businesses because they believe... Read More

5 Tips to Step Boldly into the World & Set Yourself Apart from Others

"Real champions believe in themselves even when no one else... Read More

The Cockroach Test

Let me ask you a question? Imagine I would offer... Read More

Secrets of My Favorite Government Auction

I love bargains. And there's no better place to find... Read More

Pre-Money vs. Post-Money Valuation

When a company decides that it must raise capital, a... Read More

Business Planning for College Students and First-Time Entrepreneurs

More and more students, both in undergraduate and graduate institutions,... Read More

Double Down on Marketing

If you want to compete in the world of high... Read More

Goals and New Venture Creation

More and more corporate workers are leaving their jobs to... Read More

The 7 Traits of an Exceptional & Successful Entrepreneur

How often have you either referred to or considered the... Read More

Independent Auto Detail Shop VS Biz Op or Franchise

Owning a detail shop can be an exciting and rewarding... Read More

The New Paradigm for Entrepreneurial Success

Entrepreneurship is a great magnet to deliver new ideas, unique... Read More

From Entrepreneur to Infopreneur: Make Money Selling Info Products

The term "Infopreneur" is a relatively new industry buzz word... Read More

Confidence = Preparation + Courage

It always amazes me when I see someone on television... Read More

What Part of Handwriting on the Wall Dont You Understand - They Dont Hire People Over 50

In a recent talk to the Detroit Economic Club, President... Read More

Protect Your ASSets in Business

Many people are starting an online business without a thought... Read More

Start a Business Selling Government Surplus

Did you ever wonder what happens to all that government... Read More

Key to Starting Your Own Clothing Company

Starting your own private label clothing company is not as... Read More

What It Takes To be An Entrepreneur Series: Action

Many people have the professed desire to be their own... Read More

medium base led bulbs led par 38 bulbs Pete's produce ..